Ruling by advertising watchdog could have knock on effect on other electric car advertisingThe car company BMW has been censured by the UK’s advertising watchdog for claiming an electric car equipped with a small petrol engine was “clean” and “zero emissions”, in a ruling that could have a knock-on effect on other electric car advertising.The advertising was published in the form of a Facebook post that used testimonials from real customers to extol the virtues of the BMW i3. That model is unusual among electric vehicles, as in addition to the electric drive, it also has a small petrol engine. However, unlike “hybrid” cars, which have a petrol-driven engine that can take over from the electric system when it runs out of charge, on longer journeys or at higher speeds, the i3’s petrol engine is only used to maintain the charge on the electric drive. Related: Electric cars: everything you need to know Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-12-06 00:00:00 UTC ]
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‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company
[ Fast Company | 2020-01-27 09:00:47 UTC ]
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Jeanine Cummins’s novel, acclaimed by Oprah Winfrey, Stephen King and others, also faces scathing criticism from Latinx writersJeanine Cummins’s British publisher, Headline, is standing shoulder to shoulder with the American press that published her divisive thriller, declaring that it is proud... Continue reading at The Guardian
[ The Guardian | 2020-01-24 14:53:36 UTC ]
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The inaugural Postscript Woman of Colour Residency at London co-writing space Clean Prose has been awarded to Middle Grade writer Avantika Taneja. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 23:10:16 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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This story collection revisits an American teacher in Bulgaria from the novel “What Belongs to You.” Continue reading at The Washington Post
[ The Washington Post | 2020-01-07 12:00:00 UTC ]
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The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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Some Linux gamers who are using Wine to play Battlefield V are finding themselves permanently banned from the game. Player using the DXVK package are falling foul of Electronic Arts' anti-cheat system, seemingly because the DXVK Direct3D DLLs -- used to render 3D scenes in Wine -- are detected,... Continue reading at Betanews
[ Betanews | 2020-01-04 10:03:20 UTC ]
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Kindle sales increased "again in 2019 thanks to independent publishing, Unlimited subscriptions and Amazon Publishing", the company claims. Continue reading at The Bookseller
[ The Bookseller | 2019-12-24 00:23:43 UTC ]
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Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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Is your attention span ravaged by living in our hellscape of a modern era? Good news: 2019 brought us plenty of brilliant short fiction. We polled current and former Electric Lit staff and contributors about their favorite collections of the year, and their picks include debuts, National Book... Continue reading at Electric Literature
[ Electric Literature | 2019-12-11 12:00:00 UTC ]
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A judge of the Saltire Society Scottish Fiction Book of the Year prize has stood down over the choice of its winner, claiming other jury members had not read all the shortlisted books. However, the Saltire Society has affirmed that "all judges carefully examined all texts submitted for the award". Continue reading at The Bookseller
[ The Bookseller | 2019-12-09 22:31:50 UTC ]
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TEN Publishing will shutter 19 of its 22 automotive print magazines by the end of the year, leaving MotorTrend, Hot Rod and Four Wheeler as the only three titles that will continue to be published in a physical format in 2020. According to a memo sent to staffers at MotorTrend Group Friday... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-06 14:31:12 UTC ]
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London’s newly opened first co-working space for writers, Clean Prose, will host an edible book launch for author Irenosen Okojie on Thursday. Continue reading at The Bookseller
[ The Bookseller | 2019-12-03 07:14:44 UTC ]
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Library association CILIP has criticised Boris Johnson following his comments on library services, following an Andrew Marr interview where the Tory leader suggested library closures were solely down to councils’ financial mismanagement. Continue reading at The Bookseller
[ The Bookseller | 2019-12-01 19:40:00 UTC ]
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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
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Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
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NSA whistleblower Edward Snowden has claimed his memoir Permanent Record has been censored in China, saying it breaks the terms of his publishing agreement. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 03:25:45 UTC ]
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