When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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In her new audiobook “Self-Tanner for the Soul,” the quasi-reformed party girl tells listeners that you can, in fact, run away from your problems. Continue reading at The New York Times
[ The New York Times | 2019-10-16 16:00:15 UTC ]
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If there was an equivalent entity to Cappelen Damm in the UK market, it would be like a combination of Penguin Random House, Hachette, Foyles (pre-Waterstones buyout), 50% of Audible and Curtis Brown. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 23:44:22 UTC ]
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HarperCollins has triumphed in a nine-way auction to publish Girl A by slushpile debut author Abigail Dean, with international rights sold in seven territories as well as an ongoing auction in Brazil and offers in Portugal and Israel. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 18:13:43 UTC ]
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Weidenfeld & Nicolson has snapped up Liquid History by historian Dr Vanessa Taylor in a "significant five-figure" deal following a five-way UK auction, with bidding in the US still underway. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 13:28:56 UTC ]
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Canadian novelist Margaret Atwood and British author Bernadine Evaristo won the 2019 Booker Prize and will splite the prize money. Continue reading at Book Riot
[ Book Riot | 2019-10-15 11:38:46 UTC ]
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#prize money
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Raven Books has snapped up Greenwich Park by debut author Katherine Faulkner following a "passionately fought auction" with four publishers head-to-head in the final round. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 07:49:05 UTC ]
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Insights into stresses on the Ukrainian cultural industies are on stage, as are aspects of the book buisiness in India this week at Frankfurter Buchmesse. The post Frankfurt Notes: Ukrainian and Indian Book Market Presentations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-14 04:30:44 UTC ]
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In this excerpt from her memoir “Home Work,” Andrews looks back at one of her most iconic scenes. Continue reading at The Washington Post
[ The Washington Post | 2019-10-12 13:00:00 UTC ]
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Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday
[ Digiday | 2019-10-11 04:01:45 UTC ]
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#digital content
Century has snapped up the "wickedly-funny and heartbreaking" memoirs of an Anti-Social Behaviour Officer following a major 14-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 22:25:39 UTC ]
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Transworld has snapped up the first book from Vogue columnist Nell Frizzell, The Panic Years: Dates, Doubts and the Mother of all Decisions, following a 13-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 15:25:44 UTC ]
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Elizabeth Strout creates a world almost unbearably addictive for its beautiful, agonized truths. Continue reading at The Washington Post
[ The Washington Post | 2019-10-08 13:00:00 UTC ]
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From the author of “Ghost” and “Long Way Down,” another poignant tale about growing up. Continue reading at The Washington Post
[ The Washington Post | 2019-10-08 12:00:00 UTC ]
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It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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For the past several years, Association of National Advertisers CEO Bob Liodice has kicked off the group’s largest conference of the year by ticking off a laundry list of issues plaguing the industry, including the opaque digital media supply chain, ad fraud and the ANA’s long-running fight with... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 15:40:12 UTC ]
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Bloomsbury has acquired Irish writer Louise Kennedy’s debut collection of short stories and her first novel in a "fiercely contested" nine-way bidding war, ahead of this month’s Frankfurt Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2019-10-02 22:07:05 UTC ]
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If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 20:09:24 UTC ]
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Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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Industry output in Russia continues to slide, according to figures cited by the market's book chamber, even as book prices rise. The post Russia’s Book Business Statistics Chief: Some Market Contraction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-02 03:20:55 UTC ]
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[caption id="attachment_171791" align="alignright" width="300"] The Apollo 13 crew onboard the USS Iwo Jima after splashdown in the South Pacific Ocean.[/caption] You will be familiar, I suppose, with Apollo 13—if not the phenomenal movie, perhaps the unfortunate outer-space incident that... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-01 15:35:11 UTC ]
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