When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Faber has snapped up the rights to a debut Dutch novel by 28-year-old poet and dairy farmer Marieke Lucas Rijneveld following a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-09-01 15:44:03 UTC ]
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The calendar of an indie bookseller requires lots of planning ahead, but can cause some seasonal confusion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-28 12:00:49 UTC ]
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Library campaigners in Essex are gearing up for a county wide day of action next month, as more than 1,600 people sign a petition against plans for volunteers to run some facilities. Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 05:47:04 UTC ]
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The Authors Guild is supporting the Association of American Publishers (AAP) as the organisation sues Amazon’s audiobook company Audible over a new speech-to-text feature. Continue reading at The Bookseller
[ The Bookseller | 2019-08-27 10:51:31 UTC ]
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In a message sent to library customers, Tom Mercer, senior v-p of digital products for Bibliotheca (formerly 3M), called out Amazon for its role in the increasingly contentious library e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-27 04:00:00 UTC ]
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“The Girl Who Lived Twice” may sound like a James Bond film, but it’s much, much bleaker. Continue reading at The Washington Post
[ The Washington Post | 2019-08-23 13:00:00 UTC ]
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Nicola Sturgeon has taken to the stage at Edinburgh Books Festival and shared her theory on politicians and literature. Continue reading at The Bookseller
[ The Bookseller | 2019-08-23 11:17:55 UTC ]
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[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
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Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading at Advertising Age
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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From food pioneer MFK Fisher’s timeless memoir to Zappos founder Tony Hsieh’s customer-centric mission statement, these are Hesser’s favorite books. 1. The Gastronomical Me, MFK FisherRead Full Story Continue reading at Fast Company
[ Fast Company | 2019-08-20 07:00:18 UTC ]
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An August 12 letter, signed by three senators raised concerns that the data harvested and maintained by digital educational publishers today “could pose a serious risk to students, parents, and educational institutions" if "stolen, collected, or sold without their permission or knowledge.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-20 04:00:00 UTC ]
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Following an unsettled five years, The Book People’s new c.e.o. Claire Bayliss has arrived with a fresh vision for the company: a rebrand and a further restructure, delivering significant profit over the next three years. Continue reading at The Bookseller
[ The Bookseller | 2019-08-16 03:08:07 UTC ]
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Former social affairs reporter Rick Morton attacked in print and online. Plus: Rowan Dean ignores police over Sydney stabbing attacksIt doesn’t take long for a top reporter at the Australian, with a regular presence on page one, to become the target of a front-page story in the combative... Continue reading at The Guardian
[ The Guardian | 2019-08-16 01:49:59 UTC ]
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Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 16:04:41 UTC ]
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The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
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The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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A powerful new memoir refuses to turn a blind eye to sexual abuse and offers survivors a way forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-12 04:00:00 UTC ]
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In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
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