Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
News tagged with: #search engines #disappointing results #things digital #simply isn #holy grail

Other Publishing stories related to: 'Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share'

Bonnier triumphs in nine-way auction for 'defining' book on climate crisis

Bonnier Books UK has triumphed in a nine-way auction for Christiana Figueres and Tom Rivett-Carnac’s "defining" book on the climate crisis. Continue reading at The Bookseller

[ The Bookseller | 2019-09-18 13:51:14 UTC ]
More news stories like this | News stories tagged with: #bonnier triumphs #climate crisis #bonnier

‘Come on, guys, it’s just a novel.’ Lucy Ellmann bites back at critics of her book’s length

‘Ducks, Newburyport’ is a 1,000-plus page female monologue. Might our focus on its heft be a little sexist, the author wonders? Continue reading at The Washington Post

[ The Washington Post | 2019-09-18 12:00:00 UTC ]
More news stories like this |

Patti Smith looks back at a heartbreaking year

In “Year of the Monkey,” the singer revisits her 70th year, when she lost two of her closest friends. Continue reading at The Washington Post

[ The Washington Post | 2019-09-17 20:44:19 UTC ]
More news stories like this | News stories tagged with: #70th year #patti smith #closest friends

Take your mind back to school with the 10 best books of September

From thought-provoking fiction by Ta-Nehisi Coates and Petina Gappah to biographies of Susan Sontag and Condé Nast, your reading list starts here. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-09-16 22:39:00 UTC ]
More news stories like this | News stories tagged with: #mind back #thought-provoking fiction #ta-nehisi coates #petina gappah #susan sontag

Take your mind back to school with the 10 best books of September

From thought-provoking fiction by Ta-Nehisi Coates and Petina Gappah to biographies of Susan Sontag and Condé Nast, your reading list starts here. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-09-16 22:39:00 UTC ]
More news stories like this | News stories tagged with: #mind back #thought-provoking fiction #ta-nehisi coates #petina gappah #susan sontag

Take your mind back to school with the 10 best books of September

From thought-provoking fiction by Ta-Nehisi Coates and Petina Gappah to biographies of Susan Sontag and Condé Nast, your reading list starts here. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-09-16 22:39:00 UTC ]
More news stories like this | News stories tagged with: #mind back #thought-provoking fiction #ta-nehisi coates #petina gappah #susan sontag

Take your mind back to school with the 10 best books of September

From thought-provoking fiction by Ta-Nehisi Coates and Petina Gappah to biographies of Susan Sontag and Condé Nast, your reading list starts here. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-09-16 22:39:00 UTC ]
More news stories like this | News stories tagged with: #mind back #thought-provoking fiction #ta-nehisi coates #petina gappah #susan sontag

Take your mind back to school with the 10 best books of September

From thought-provoking fiction by Ta-Nehisi Coates and Petina Gappah to biographies of Susan Sontag and Condé Nast, your reading list starts here. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-09-16 22:39:00 UTC ]
More news stories like this | News stories tagged with: #mind back #thought-provoking fiction #ta-nehisi coates #petina gappah #susan sontag

Science fiction offers a useful way to explore China-Africa relations

Science fiction writing often serves as a thought experiment that explores shared and hidden beliefs whose material and political reverberations lie further in the future. Continue reading at The Conversation

[ The Conversation | 2019-09-16 11:39:25 UTC ]
More news stories like this | News stories tagged with: #science fiction

Constable delays David Lammy book back to 2020

MP David Lammy’s book on tribalism is being pushed back to the new year due to the looming prospect of a general election. Continue reading at The Bookseller

[ The Bookseller | 2019-09-13 07:51:32 UTC ]
More news stories like this | News stories tagged with: #pushed back #year due #general election

Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #inspiring readers #marketing departments

Middle Grade Marketing Then and Now

Publishers provide some historical perspective on how promotional efforts have evolved in the digital era. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers provide #digital era

Taking Middle Grade to Market

With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing number #publishers share

How the Internet has changed the way we write — and speak. It’s not all ALL bad.

In “Because Internet,” a linguist looks at the way online conversation is shaping all conversation. Continue reading at The Washington Post

[ The Washington Post | 2019-09-13 02:02:24 UTC ]
More news stories like this |

Harris lined up for expert Q&A as Missingham revamps Lounge Marketing

Lounge Marketing is kicking off its relaunch as The Empowered Author with a series of expert Q&As. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 12:00:43 UTC ]
More news stories like this |

Three easy creative ways to advance your career

The author of ‘They Don’t Teach Corporate in College’ reflects on what she’s learned from almost getting fired twice to building a successful consultancy. Fifteen years ago, I was a twenty-something living in New York, who had narrowly survived my first two jobs in the professional world. I’d... Continue reading at Fast Company

[ Fast Company | 2019-09-11 12:00:43 UTC ]
More news stories like this | News stories tagged with: #leadership training

IBPA Backs US Publishers Association in Objections to ‘Audible Captions’

The IBPA has filed a complaint with Audible on behalf of 27 independent publishers that object to Audible Captions functionality. The post IBPA Backs US Publishers Association in Objections to ‘Audible Captions’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-11 03:13:25 UTC ]
More news stories like this | News stories tagged with: #audible captions #publishers association

Ann Patchett | 'Can you remember things the way they actually happened?'

Ann Patchett’s new novel is a moving story of siblings who lose everything—except each other. Continue reading at The Bookseller

[ The Bookseller | 2019-09-09 09:22:01 UTC ]
More news stories like this | News stories tagged with: #ann patchett #moving story

TIME Names New Sales, Marketing Leads | People on the Move

[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
More news stories like this | News stories tagged with: #rolling stone #consumer technology #daily newsletter #climate crisis #public health #marie claire #associate publisher

Wellcome and UKRI back project on OA ‘transparent pricing’ framework

The Wellcome Trust and national funding agency UK Research & Innovation are backing a project to push "more transparent" communication around the nature and prices of OA publishing services. Continue reading at The Bookseller

[ The Bookseller | 2019-09-04 07:40:34 UTC ]
More news stories like this |