Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Author hits back after West Virginia library removes LGBT picture book from shelves

‘Gay adults grew up reading straight romances,’ says writer Daniel Haack after US library withdraws Prince & Knight from shelvesThe author of a rhyming picture book removed from the shelves of a West Virginia library has hit back at protesters, suggesting that anyone concerned the book could... Continue reading at The Guardian

[ The Guardian | 2019-11-20 12:31:16 UTC ]
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Industry Notes: John Murray Press Launches US Basic Books Imprint in the UK

Hachette in London is creating a Basic Books imprint for the UK in cooperation with the New York Hachette house of that name. The post Industry Notes: John Murray Press Launches US Basic Books Imprint in the UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-11-20 04:30:58 UTC ]
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Meredith Brings Subscriptions Back to Coastal Living, Citing “Resounding Success” on Newsstands

After what it called "resounding consumer demand and success" in Coastal Living's first year as a quarterly, newsstand-only magazine, Meredith Corp. announced Tuesday that it is once again selling subscriptions to the 22 year-old title, which it acquired through its merger with Time Inc. at the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-19 18:04:17 UTC ]
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John Murray Forms Basic Books UK

Basic Books UK will be overseen by John Murray managing director Nick Davies, who will work with Basic Books in New York to jointly acquire eight to 12 titles annually. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-19 05:00:00 UTC ]
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John Murray to launch non-fiction imprint Basic Books UK

John Murray Press will launch a new UK imprint of the award-winning non fiction New York publisher Basic Books, headed up by John Murray Press m.d. Nick Davies. Continue reading at The Bookseller

[ The Bookseller | 2019-11-19 00:55:50 UTC ]
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Rioters Share Surprising Secrets: The Harry Potter Confessions

So many readers have a personal connection to the Harry Potter series, some of them weirder than others. Here, Rioters spill their Harry Potter confessions. Continue reading at Book Riot

[ Book Riot | 2019-11-18 11:34:09 UTC ]
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Science leads the way at Shanghai International Children's Book Fair

Science and STEM fiction ruled at the China Shanghai International Children's Book Fair with the country's presses also interested in illustrated non-fiction, UK publishers say. Continue reading at The Bookseller

[ The Bookseller | 2019-11-17 17:44:37 UTC ]
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7 Ways Libraries Are Combatting the Opioid Crisis

Anti-opioid programming is important for inclusion, awareness, and even life-saving. Here are 7 ways libraries are combatting the opioid crisis. Continue reading at Book Riot

[ Book Riot | 2019-11-15 11:35:59 UTC ]
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The eight stalwart progressives who shared one Senate desk

Sen. Sherrod Brown tells the stories of his predecessors at Desk 88 on the Senate floor. Continue reading at The Washington Post

[ The Washington Post | 2019-11-08 13:51:36 UTC ]
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Europa Editions shares extract from latest Elena Ferrante novel

Europa Editions has shared an extract from Elena Ferrante’s new novel, The Lying Life of Adults, as enthusiastic reviews in Italy pile in ahead of publication day. Continue reading at The Bookseller

[ The Bookseller | 2019-11-06 12:13:36 UTC ]
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Parliamentary Book Awards 2019 pushed back to 2020

​The Parliamentary Book Awards 2019 have been pushed back to February 2020, due to the general election.  Continue reading at The Bookseller

[ The Bookseller | 2019-11-06 02:00:14 UTC ]
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Masterclasses on audio publishing, innovation and digital marketing at FutureBook Live

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[ The Bookseller | 2019-11-04 13:45:03 UTC ]
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Want To Borrow A Library Ebook? Why It Might Become More Challenging (& How Libraries Are Fighting Back)

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[ Book Riot | 2019-11-01 10:32:08 UTC ]
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Guadalajara 2019: The IPA Heads to the Andes and Back

The president of the International Publishers Association takes a cultural road trip across Latin America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
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A decorated Marine, badly injured in Afghanistan, shares his hard road to recovery

In his memoir, says Medal of Honor winner Kyle Carpenter, he wants to offer hope. Continue reading at The Washington Post

[ The Washington Post | 2019-10-31 21:42:22 UTC ]
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Summer Scares Is Back For Another Haunt!

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[ Book Riot | 2019-10-31 14:15:05 UTC ]
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At Sharjah’s Conference: Seven African Projects Share in $170,000 Innovation Fund

The new African Publishing Innovation Fund created by Dubai Cares and the International Publishers Association is making its first round of grants to African publishers. The post At Sharjah’s Conference: Seven African Projects Share in $170,000 Innovation Fund appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-29 08:03:22 UTC ]
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What marketers need to know about the publishing revolution: Hear from Vox, WSJ, NYT, Hearst, Essence, Condé Nast and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 16:35:00 UTC ]
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Sales and Marketing Salaries Hold Steady, but Commissions Are Elusive

Folio:’s annual survey of magazine industry sales and marketing salaries indicates that overall compensation levels remained fairly consistent year-over-year for publishers and marketing directors, while salespeople at the account-executive level reported an overall decline in median base... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-24 19:00:27 UTC ]
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