Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
News tagged with: #search engines #disappointing results #things digital #simply isn #holy grail

Other Publishing stories related to: 'Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share'

W&N triumphs in three-way auction to win Tiffany McDaniel 'masterpiece'

Weidenfeld & Nicolson editorial director Federico Andornino has acquired UK & Commonwealth rights (excluding Canada) in Tiffany McDaniel’s Betty. Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 02:17:27 UTC ]
More news stories like this |

World Book Day smashes Share a Million Stories target

World Book Day smashed its Share a Million Stories target within 24 hours of the event, with 1,218,230 stories shared by Friday 9th March. Continue reading at The Bookseller

[ The Bookseller | 2020-03-11 08:50:21 UTC ]
More news stories like this | News stories tagged with: #world book #book day

The Bodley Head wins six-way auction for Foulkes' corrective on mental illness

The Bodley Head is to publish Lucy Foulkes’ corrective on mental illness after a six-way auction. Continue reading at The Bookseller

[ The Bookseller | 2020-03-06 23:10:14 UTC ]
More news stories like this | News stories tagged with: #mental illness #bodley head

“Books Find Their Way to Readers”: The Barcelona Literacy Agency Casanovas & Lynch

I SIT WITH María Lynch and Sandra Pareja in the sixth-story office of Casanovas & Lynch, a literary agency in the Gràcia neighborhood of Barcelona. Lynch is a partner at the agency, Pareja does foreign rights, and both of them are also literary agents. We talk about the many roles an agent... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-03-06 13:30:42 UTC ]
More news stories like this | News stories tagged with: #casanovas lynch #foreign rights #literary agents #literary agency

Bill Buford Could Stand the Heat, So He's Back In the Kitchen

Fourteen years after the bestselling 'Heat,' Buford is back with another culinary adventure. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bill buford #culinary adventure

Film and TV rights to Clift debut go to Scott Free after three-way auction

Ridley Scott's production company Scott Free has triumphed in a three-way auction to win the film and television rights for I Alone Survive (Hodder and Stoughton) by début author Bethany Clift. Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 19:12:41 UTC ]
More news stories like this |

Gmail now allows you to share files from Adobe Creative Cloud

Adobe has released a new Gmail add-on to make it easier for Creative Cloud users to share their work over email. The plugin allows you to attach synced files, libraries or mobile creations you have stored on your Creative Cloud account as links. Continue reading at Engadget

[ Engadget | 2020-03-05 18:10:00 UTC ]
More news stories like this | News stories tagged with: #libraries

Penguin Life wins five-way auction for The Modern House

Penguin Life has triumphed in a five-way auction to publish The Modern House by design writers and entrepreneurs Matt Gibberd and Albert Hill. Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 17:45:16 UTC ]
More news stories like this | News stories tagged with: #penguin life

Film rights for Osman debut novel bought by Amblin in 14-way auction

Film rights to Richard Osman’s debut novel, The Thursday Murder Club (Viking), have been snapped up by Amblin Partners in a 14-way auction. Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 16:08:49 UTC ]
More news stories like this | News stories tagged with: #film rights #richard osman #debut novel

‘RuPaul’s Drag Race’ is just one gem in drag history’s crown. ‘Legendary Children’ looks at the performers and activists who paved the way.

Tom Fitzgerald and Lorenzo Marquez’s turn in a 250-plus page love letter to queer identity that uses Ru’s successful show as their entry point. Continue reading at The Washington Post

[ The Washington Post | 2020-03-03 20:23:41 UTC ]
More news stories like this | News stories tagged with: #drag race #legendary children #queer identity #entry point

Sarah Caro to lead Basic Books UK

John Murray Press has appointed Sarah Caro as publishing director of the newly created UK arm of Basic Books. Continue reading at The Bookseller

[ The Bookseller | 2020-03-03 17:36:31 UTC ]
More news stories like this | News stories tagged with: #sarah caro #basic books #publishing director

HarperNonFiction wins six-way auction for ex-prison governor's memoir

HarperNonFiction has won a six-way auction for the "unflinching" memoir of Vanessa Frake, the former governor of one of Britain’s most notorious prisons. Continue reading at The Bookseller

[ The Bookseller | 2020-03-03 05:40:46 UTC ]
More news stories like this | News stories tagged with: #memoir

Ronan Farrow and Woody Allen now share a publisher.

Here’s an odd and unpleasant piece of news: with today’s announcement that Woody Allen’s long-rumored memoir is no longer just a rumor, and will in fact be hitting shelves next month, Allen and his estranged son Ronan Farrow—who has dedicated much of his journalistic career to uncovering... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-02 20:44:05 UTC ]
More news stories like this | News stories tagged with: #woody allen #ronan farrow #hitting shelves #journalistic career #sexual abuse #powerful men #memoir

Amazon's Kindle and Kindle Paperwhite drop back to all-time low prices

Amazon's latest Kindle and Kindle Paperwhite are back down to their lowest prices since Black Friday. The newest Kindle Paperwhite is now $85, instead of the usual $130, while the latest standard Kindle is $60, instead of the usual list price of $90.... Continue reading at Engadget

[ Engadget | 2020-03-02 13:55:00 UTC ]
More news stories like this | News stories tagged with: #latest kindle #kindle paperwhite #lowest prices #black friday #usual $130 #kindle

London Book Fair 2020: Sharjah Stars As Market Focus

At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
More news stories like this | News stories tagged with: #market focus #wide range #book fair

Sharjah at London Book Fair: The 2020 Market Focus

The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
More news stories like this | News stories tagged with: #post sharjah #trade show #world book #london book fair

In ‘Disfigured,’ a writer explores the damaging ways fairy tales shape our view of the world — and ourselves

Diagnosed with cerebral palsy as a child, Amanda Leduc saw plenty of disabled characters in fairy tales, but none she wanted to identify with. Continue reading at The Washington Post

[ The Washington Post | 2020-02-27 13:00:00 UTC ]
More news stories like this | News stories tagged with: #writer explores #cerebral palsy #disabled characters #fairy tales

Coronavirus is affecting the Italian publishing industry in a big way.

There’s no bigger global news story right now than the slow but intractable spread of coronavirus, which has been hobbling the normal ebb and flow of everything from the stock market to cruises, theme parks and tourism. The virus has affected the publishing industry as well, and there’s perhaps... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-26 17:39:37 UTC ]
More news stories like this | News stories tagged with: #stock market #publishing industry

The Library of the Future: New Ways To Think About Libraries

Taking a look at some of the world's most innovative libraries and library projects as a way of looking toward the future of these important institutions. Continue reading at Book Riot

[ Book Riot | 2020-02-26 11:38:35 UTC ]
More news stories like this | News stories tagged with: #libraries