When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Complex Networks bills itself as one of the most diversified digital media companies in the business, so it’s counting on diversification to protect its business. The post Complex Networks plans to diversify its way through the pandemic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-02 04:01:00 UTC ]
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Publishers of books on Buddhism are focusing on digital products, compiling reading lists, promoting online author events, and more in response to the global Covid-19 pandemic and rapid changes in the marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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Barnes & Noble has now temporarily closed more than 500 stores and furloughed "a large number" of employees across all departments at its company headquarters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the Amazon Charts' Most-Sold: Fiction number one, as Adam Kay's This is Going to Hurt bounces back up into the Most-Sold: Non-Fiction top spot. Continue reading at The Bookseller
[ The Bookseller | 2020-04-02 03:13:55 UTC ]
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Ant & Dec, aka Anthony McPartlin and Declan Donnelly, are publishing a book with Sphere this September—Once Upon a Tyne: Celebrating 30 Years Together on Telly–following a 12-way auction in January. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 12:30:50 UTC ]
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Raven Books has won the American noir classic, Nightmare Alley, in a “hotly contested” six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 09:22:48 UTC ]
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Orion has bagged the "visceral, sharp and achingly funny" debut of Kirsty Capes, a 26-year-old marketer at HarperCollins. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 06:01:58 UTC ]
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Andrea Camilleri’s posthumous novel follows two mysteries that at first seem incomprehensible. Continue reading at The Washington Post
[ The Washington Post | 2020-03-26 13:00:00 UTC ]
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A crowdfunder set up by the trade to raise money for booksellers affected by the Covid-19 pandemic has increased its target to £100,000 after Penguin Random House and the Booksellers Association pledged support. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 19:31:47 UTC ]
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Join author Steph Cha and Joe Ide for a streaming conversation about new L.A. noir. The March 30 event will be live. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-03-25 19:15:02 UTC ]
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While China's bestseller charts typically feature new releases, under the coronavirus outbreak, the lists have gone into a kind of lockdown of their own. The post China Bestsellers February 2020: A Market Stilled by Contagion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
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Director says in new memoir that not raising his adopted daughter after abuse allegations – which he denies – was ‘one of the saddest things’ of his lifeWoody Allen has written that he “would welcome Dylan [Farrow] with open arms if she’d ever want to reach out”, in his recently published memoir... Continue reading at The Guardian
[ The Guardian | 2020-03-24 17:17:03 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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“The Glass Hotel” is inspired by Bernie Madoff’s Ponzi scheme, so the real pathogen this time is deceit. Continue reading at The Washington Post
[ The Washington Post | 2020-03-23 18:17:00 UTC ]
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Almost all industries are now facing an unprecedentedly challenging time. Last week saw the book industry take a particular hit, as announcements to close all ‘non-essential stores’ across the UK arrived. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 16:33:16 UTC ]
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Pearson has warned its profits will be hit, and paused its share buyback, after the Covid-19 pandemic closed testing centres and saw US state assessments postponed or waived. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 23:25:19 UTC ]
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The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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In “Get Out of Your Own Way,” Dave Hollis builds on the brand his wife, Rachel Hollis, built. Continue reading at The Washington Post
[ The Washington Post | 2020-03-21 12:00:00 UTC ]
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Fewer and fewer people identify as religious in the traditional sense, but unconventional spiritual practices are on the rise, as evidenced by several new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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Guengerich, a senior minister at New York City’s Unitarian Church of All Souls, sets out to create a modern template for spirituality based on gratitude in 'The Way of Gratitude: A New Spirituality for Today' (Random House, June). Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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