When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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“I’m done with shame,” says Lacy Crawford, the author of the memoir “Notes on a Silencing.” Continue reading at The New York Times
[ The New York Times | 2020-06-27 09:00:22 UTC ]
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Just one week remains until the Bookseller Marketing & Publicity Conference 2020, themed How We Work Now and tackling the challenges presented by our post-Covid world. Continue reading at The Bookseller
[ The Bookseller | 2020-06-26 00:05:47 UTC ]
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A stalwart quiz book from 2008 was the bestselling Northern-issued title last year, beating off some prize-fighting fiction books Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 18:03:17 UTC ]
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HarperCollins has triumphed in a heated six-publisher auction for the debut novel by Nita Prose, the pen name for vice president and editorial director at Simon & Schuster in Canada, Nita Pronovost. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 11:27:10 UTC ]
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"The Compton Cowboys" author Walter Thompson-Hernández joins the Los Angeles Times Book Club for a virtual meetup. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-06-25 00:57:14 UTC ]
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In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to... Continue reading at AdWeek
[ AdWeek | 2020-06-24 17:00:52 UTC ]
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Bookouture has promoted Alex Crow, currently head of digital marketing, to the post of digital marketing director, with Crow also joining Bookouture’s leadership team. Rob Chilver is also joining Bookouture from Headline. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 13:05:34 UTC ]
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Check out the graphic novel adaptation of Jason Reynolds' award-winning YA novel, LONG WAY DOWN. Continue reading at Book Riot
[ Book Riot | 2020-06-24 10:35:20 UTC ]
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Check out the graphic novel adaptation of Jason Reynolds' award-winning YA novel, LONG WAY DOWN. Continue reading at Book Riot
[ Book Riot | 2020-06-24 10:35:20 UTC ]
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Macmillan Publishing in the US is setting up a new 13-member committee to run the company, with c.e.o. John Sargent stepping back from day-to-day management “to make room for new voices”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 17:16:31 UTC ]
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As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek
[ AdWeek | 2020-06-22 12:41:43 UTC ]
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In 2012, the literary critic Suzi Feay lamented the lack of new lesbian voices in UK publishing. Describing what she saw as “a shortage of lesbian writers in Britain today”, she wondered who would follow in the footsteps of established authors like Ali Smith, Sarah Waters and Jeanette Winterson.... Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 12:20:04 UTC ]
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HarperCollins UK has brought back all the staff it placed on furlough at the start of lockdown and will pay all their salaries itself rather than claiming it back from the government, the company has announced. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 02:30:13 UTC ]
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A Friday afternoon court hearing on the Trump challenge to John Bolton's book produces no prior restraint, and Simon & Shuster thanks the International Publishers Association for its support. The post As IPA Backs Simon & Schuster on Bolton Book, Court Hearing Yields Little appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-19 21:17:52 UTC ]
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Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller
[ The Bookseller | 2020-06-19 11:00:02 UTC ]
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The author follows the lives of four high school students in his latest book, 'Show Them You're Good.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-19 04:00:00 UTC ]
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Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 19:58:31 UTC ]
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Welbeck has appointed Kim Brown, formerly of Parragon Books, as vice president of sales and marketing for North America. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 18:08:56 UTC ]
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Graywolf Press, located five miles from where George Floyd was killed in Minneapolis, is donating $25,000 from the sales of its books that address racism to five local organizations selected by junior staff. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-18 04:00:00 UTC ]
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Digital publisher The Local quickly became a focal point for English speakers across Europe when cases of the coronavirus were Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-17 19:30:22 UTC ]
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