When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian
[ The Guardian | 2020-09-17 02:14:42 UTC ]
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Hanif Kureishi writes introduction to book edited from 120 hours of conversations from the Let It Be sessions, in tandem with Peter Jackson documentaryThe first official Beatles book since seminal Anthology in 2000 is to be published in August 2021.The Beatles: Get Back will tell the story of... Continue reading at The Guardian
[ The Guardian | 2020-09-16 13:00:23 UTC ]
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Jonathan Cape has acquired Swedish musician Neneh Cherry’s memoir, A Thousand Threads, in a 14-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 11:56:22 UTC ]
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Set for release in August 2021, the title is the first authorized book by the Beatles in two decades. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-16 04:00:00 UTC ]
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A reader on saying goodbye not only to the books she can't bring on the next phase of her journey, but to her roomie, her sister. Continue reading at Book Riot
[ Book Riot | 2020-09-15 10:35:00 UTC ]
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Macmillan Children’s Books has won a middle-grade trilogy from Rob Biddulph in a "fierce" six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-09-14 20:58:11 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Doubleday has acquired two novels by Anglo-Nigerian writer Nikki May in a "hotly contested" nine-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-09-07 17:57:58 UTC ]
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The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-31 04:00:00 UTC ]
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Yellow Kite has won psychotherapist and mental health consultant Zoë Aston's first book in a five-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 11:34:22 UTC ]
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Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases. The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
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Jamie Oliver's 7 Ways (Michael Joseph) has soared into the UK Official Top 50 number one spot, selling 34,241 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 18:56:55 UTC ]
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Edgar Rice Burroughs’s first Tarzan novels show how deeply his mythic storytelling can captivate the imagination. Continue reading at The Washington Post
[ The Washington Post | 2020-08-19 15:52:41 UTC ]
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Chris Bohjalian, Mary Kay Andrews and other novelists have turned to Zoom and Facebook Live to find their audience. Continue reading at The Washington Post
[ The Washington Post | 2020-08-19 12:00:00 UTC ]
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If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
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American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
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Hodder & Stoughton has bagged Borough Market: Edible Histories, Epic Tales of Everyday Ingredients by Mark Riddaway, with illustrations by Emily Langford. Continue reading at The Bookseller
[ The Bookseller | 2020-08-12 18:51:51 UTC ]
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Penguin Random House Children’s has won a 15-way auction to publish a "genre-defying, time-travelling" YA thriller, The Upper World by Femi Fadugba. Continue reading at The Bookseller
[ The Bookseller | 2020-08-11 13:52:13 UTC ]
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Headline has acquired an "ambitious" work centred on conflict in the Middle East by historian and author James Barr in a "heated" six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-08-07 09:36:16 UTC ]
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