When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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His memoir recounts his suspicions on Russia and has intriguing comments on Joe Biden. Continue reading at The Washington Post
[ The Washington Post | 2020-10-09 12:00:00 UTC ]
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On this episode of Personal Space: The Memoir Show, Sari Botton interviews Maggie Smith, whose inspirational memoir, Keep Moving: Notes on Loss, Creativity, and Change, is published by Atria/One Signal Publishers. In the book, Smith intersperses bits of memoir — about moving forward after... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-09 08:48:58 UTC ]
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Viking has triumphed in a six-way auction for The Crane Wife by C J Hauser, an essay collection including her account of going on a scientific expedition to study the whooping crane 10 days after calling off her engagement. Continue reading at The Bookseller
[ The Bookseller | 2020-10-09 04:10:46 UTC ]
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Amazon has been accused of anti-competitive practices in a scathing report into US tech giants by Democratic politicians. The online retailer has rebutted the claims. Continue reading at The Bookseller
[ The Bookseller | 2020-10-07 18:02:09 UTC ]
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One Rioter describes three different types of two-person book clubs that have helped her make and maintain long-lasting literary friendships. Continue reading at Book Riot
[ Book Riot | 2020-10-06 10:35:00 UTC ]
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Chatto & Windus has won a six-way auction for organic food grower Claire Ratinon's “beautiful and moving” memoir Unearthed: On Race and Roots, How the Soil Taught Me I Belong. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 23:59:18 UTC ]
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Val McDermid, Brad Parks and Ann Cleeves have new novels to distract readers from reality. Continue reading at The Washington Post
[ The Washington Post | 2020-10-05 12:00:00 UTC ]
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This librarian has seen some truly creative ideas for how libraries hype books virtually, and she's here to share the wealth. Continue reading at Book Riot
[ Book Riot | 2020-10-05 10:30:00 UTC ]
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HarperCollins division Egmont has acquired three books from debut children’s author Ian Mark in a "heated" six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-10-04 17:03:36 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Narrator Sisi Aisha Johnson embodies all of the joy and light of fourth grader Ryan Hart in... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-02 09:13:44 UTC ]
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Syncing with Google Drive is one of the easiest ways to safeguard your data. And you can even specify how much of your internet connection’s bandwidth to use. As our digital libraries get larger and larger, we’re fortunate to be living in a time when cloud-based storage keeps getting cheaper and... Continue reading at Fast Company
[ Fast Company | 2020-10-01 00:00:11 UTC ]
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Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 19:09:45 UTC ]
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Robert Galbraith's Troubled Blood (Sphere) has held the Amazon Charts' Most-Sold: Fiction number one for a second week running, while Alan Partridge's From the Oasthouse (Audible) ousted Brian Masters' Killing for Company (Cornerstone) from the top of the Most-Sold: Non-Fiction chart. Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 21:57:14 UTC ]
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Georgia's book fair surveyed the impact of the pandemic and issued a statement of support for Belarusian writers and publishers. The post Tbilisi Book Fair States Support for Belarus Opposition; PEN America Backs Alexievich appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-28 19:12:36 UTC ]
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Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 00:01:16 UTC ]
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The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller
[ The Bookseller | 2020-09-27 21:41:42 UTC ]
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Bluebird has won a 14-way auction for actor David Harewood's “landmark” memoir on how racism impacts mental health. Continue reading at The Bookseller
[ The Bookseller | 2020-09-23 18:22:15 UTC ]
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Basic Books UK, John Murray Press' new imprint, has acquired Mediocre: The Dangerous Legacy of White Male Power by Ijeoma Oluo to publish as its first title in 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 20:18:01 UTC ]
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The book takes a “Sliding Doors” approach, as a woman, on the heels of a near-death experience, contemplates her next move. Continue reading at The Washington Post
[ The Washington Post | 2020-09-22 14:35:11 UTC ]
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Loyalty spurred the best-selling author to visit a neuroscientist’s lab. What she saw there inspired her next narrator. Continue reading at The New York Times
[ The New York Times | 2020-09-17 09:00:05 UTC ]
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