When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 22:33:33 UTC ]
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Picador has won a four-way auction for 10 books from Jamaica Kincaid, hailed by the publisher as “one of our greatest living writers”. Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 02:18:31 UTC ]
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HarperNonFiction has won a four-way auction for Women in the War by Times defence editor Lucy Fisher. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 10:25:59 UTC ]
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William Collins has won a five-way auction for a feminist exposé of the economy by journalist Katrine Marçal. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 00:41:42 UTC ]
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A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 23:24:16 UTC ]
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For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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The audiobook sector's boom means it will be able to accommodate Spotify's move into the market but publishers are still only just realising the sector's potential, Bookwire's Videl Bar-Kar has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 19:16:13 UTC ]
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The Frankfurt Book Fair has warned job cuts are on the way as director Juergen Boos outlined future “modernising” plans that will see virtual events play a larger part in future fairs. Continue reading at The Bookseller
[ The Bookseller | 2020-11-13 02:55:29 UTC ]
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Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 23:35:04 UTC ]
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Former prime minister Gordon Brown has signed up to write a new book for Simon & Schuster, assessing seven major challenges facing the world. Continue reading at The Bookseller
[ The Bookseller | 2020-11-11 20:08:40 UTC ]
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Yesterday, I attended a virtual book club where Heavy: An American Memoir was being read. When I clicked the link to join the Zoom, I saw the faces, necks, and shoulders of seven beautiful pixelated Black women from as far west as Las Vegas and as far east as Long Island. I assumed from their... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-10 09:49:30 UTC ]
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HarperVoyager has won a four-publisher auction for three titles, including horror fantasy The Book Eaters, from debut author Sunyi Dean. Continue reading at The Bookseller
[ The Bookseller | 2020-11-09 22:52:36 UTC ]
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Some of our inaugural Bookshop Heroes — the best individual booksellers in the UK and Ireland — share the skills that are key to running a bookshop. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 16:20:56 UTC ]
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The Horror Writers Association, in collaboration with United for Libraries, Book Riot, and Booklist are excited to announce Summer Scares 2021. Continue reading at Book Riot
[ Book Riot | 2020-11-05 11:35:00 UTC ]
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Hachette Children's Books has said the publisher will be "pivoting" promotional plans for J K Rowling's The Ickabog to support closed bookshops. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 10:01:07 UTC ]
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Elliott & Thompson will publish The Pay Off, a "brilliantly engaging and accessible" exploration of how money moves and where global financial power really lies. Continue reading at The Bookseller
[ The Bookseller | 2020-11-04 19:21:13 UTC ]
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Bob Gruen’s “Right Place, Right Time” is a low-key chronicle of a man going with the flow. Continue reading at The Washington Post
[ The Washington Post | 2020-11-04 14:40:16 UTC ]
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Penguin Life has won a three-way auction for the debut non-fiction book from coach, therapist and founder of personal development programme The Bridge Retreat, Donna Lancaster. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 06:48:20 UTC ]
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Since lockdown ended, sales of biographies and autobiographies have spiked, rising 16% in volume and 20% in value against the same period last year. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 06:35:06 UTC ]
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The late French author Romain Gary is the only writer to have won France’s most prestigious literary award under two names: he received the Prix Goncourt for The Roots of Heaven (Les Racines du ciel; 1956) under his birth name and, more than 20 years later, “Émile Ajar” won the prize for The... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-29 17:36:47 UTC ]
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