When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
News tagged with:
#search engines
#disappointing results
#things digital
#simply isn
#holy grail
In the early 1930s, a bookshop window would have displayed the pretty, pictorial dust jackets of the latest bestsellers, say Dashiell Hammett’s The Maltese Falcon and Pearl S. Buck’s The Good Earth. A compact wooden bookshelf stuffed with colorful paperbacks might also have commanded space and... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-22 09:49:47 UTC ]
More news stories like this | News stories tagged with:
#complete set
#early 1930s
#latest bestsellers
#bookshop
‘Gentle, honest’ book, written by Anna Friend in response to her seven-year-old son’s worries, wins five-figure deal with ScholasticA self-published children’s picture book that was written to help the author’s son deal with being kept home from school during lockdown has been snapped up by a... Continue reading at The Guardian
[ The Guardian | 2021-02-20 07:00:25 UTC ]
More news stories like this | News stories tagged with:
#five-figure sum
#major publisher
#picture book
Winter Institute 16 kicked off yesterday as a virtual gathering of booksellers. Inspired by such high wattage speakers as Barack Obama and Amanda Gorman, booksellers celebrated their past while charting their future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#virtual gathering
#barack obama
#amanda gorman
Yellow Kite has acquired Aldo Kane's "inspirational" memoir Lessons From the Edge, following an eight-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 23:37:01 UTC ]
More news stories like this | News stories tagged with:
#yellow kite
HarperFiction has snapped up debut author and Faber Academy graduate Ella King's "beautiful, shocking" Bad Fruit in a five-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 18:31:35 UTC ]
More news stories like this |
Allen Lane has won a four-way auction for a “vivid and unexpected” group biography of four creative pioneers by Harriet Baker. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 19:57:05 UTC ]
More news stories like this | News stories tagged with:
#group biography
#allen lane
The agency Kingsford Campbell is splitting up, after Julia Kingsford and Charlie Campbell decided to separate their activities after seven years of working together. Continue reading at The Bookseller
[ The Bookseller | 2021-02-11 10:54:12 UTC ]
More news stories like this |
Bookshop.org is to introduce more regular shared pool payments for booksellers, in addition to paid advertising which will see bookshops sharing 50% of revenues. Continue reading at The Bookseller
[ The Bookseller | 2021-02-09 07:40:24 UTC ]
More news stories like this |
Virago has acquired Womb: The Inside Story of Where We All Began by Leah Hazard, to publish as its lead publication in spring 2023, following an eight-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 09:01:35 UTC ]
More news stories like this | News stories tagged with:
#inside story
Elizabeth and Emily Blackwell had to fight to become doctors, writes Janice P. Nimura. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
More news stories like this |
Book People are not the enemy of books, and gatekeeping book and reading culture does no one any favors. Continue reading at Book Riot
[ Book Riot | 2021-02-05 11:37:00 UTC ]
More news stories like this | News stories tagged with:
#reading culture
#book people
News Corp’s examples of cultural Marxism come up short. Plus: Alan Jones apology relegated to Sky News corrections pageDays after News Corp chairman Rupert Murdoch warned of an “awful woke orthodoxy”, the Daily Telegraph demonstrated the boss’s point with a front-page story about political... Continue reading at The Guardian
[ The Guardian | 2021-02-04 22:44:51 UTC ]
More news stories like this | News stories tagged with:
#weekly beast
#front-page story
#political correctness
#news corp
John Murray is embarking on a PR and marketing campaign for Mick Herron's Slough House, hosting a raft of events with booksellers online in a show of support for both the series and retailers during the latest lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-02-04 00:21:11 UTC ]
More news stories like this | News stories tagged with:
#john murray
#marketing campaign
#mick herron
#slough house
#latest lockdown
Bernard Cornwell is bringing back his famous Richard Sharpe character after 15 years' absence, for a new adventure with HarperCollins this autumn. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 20:30:31 UTC ]
More news stories like this | News stories tagged with:
#bernard cornwell
#bringing back
#harpercollins
CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#stores appeared
#online content
#directly resembles
#digital publisher
CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#stores appeared
#online content
#directly resembles
#digital publisher
Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing strategy
#macmillan publishers
#data analysis
#web development
#macmillan
The Reading Agency is relaunching its Reading Ahead literacy programme on 1st February with a new digital platform, and support from authors including Andy McNab, Adele Parks and Martina Cole. Continue reading at The Bookseller
[ The Bookseller | 2021-01-29 07:05:59 UTC ]
More news stories like this | News stories tagged with:
#adele parks
#reading agency
#1st february
#digital platform
#martina cole
In a trading update, Bloomsbury has said it expects its annual revenue and profit to be "well ahead" of market expectations for the financial year ending 28th February 2021, although down on 2020's figures. Continue reading at The Bookseller
[ The Bookseller | 2021-01-29 02:27:52 UTC ]
More news stories like this | News stories tagged with:
#market expectation
#trading update
#annual revenue
#bloomsbury