When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
News tagged with:
#search engines
#disappointing results
#things digital
#simply isn
#holy grail
There’s a scene in 2014’s Wolfenstein: The New Order where J, a character inspired by Jimi Hendrix, explains to the game’s white protagonist, BJ Blazkowicz, why he’s not fighting. After Blazkowicz talks back, J tells him: "You don't get it, do you? Before all this, before the Germans, before the... Continue reading at Engadget
[ Engadget | 2021-08-19 17:45:33 UTC ]
More news stories like this | News stories tagged with:
#anti-cheat system
#coming weeks
#science fiction
A story for children about families with same-sex parents has been published in Russia as part of a campaign to have the country’s ‘gay propaganda’ law repealedA month after a Hungarian bookshop chain was fined for selling a children’s story about a day in the life of a child with same-sex... Continue reading at The Guardian
[ The Guardian | 2021-08-17 14:33:19 UTC ]
More news stories like this | News stories tagged with:
#same-sex parents
#young boy
#bookshop
#picture book
Fiona Sampson’s biography reads like a thriller, a memoir and a provocative piece of literary fiction. Continue reading at The Washington Post
[ The Washington Post | 2021-08-17 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary fiction
#memoir
Richard Osman's The Thursday Murder Club (Penguin) has bounced back to the UK Official Top 50 number one spot, for an 11th week in total and a sixth week in paperback. Continue reading at The Bookseller
[ The Bookseller | 2021-08-16 16:44:24 UTC ]
More news stories like this | News stories tagged with:
#richard osman
#bounced back
#11th week
#sixth week
North America is experiencing a manga boom. Here's a look at the industry's history with manga and its future. Continue reading at Book Riot
[ Book Riot | 2021-08-13 10:33:00 UTC ]
More news stories like this | News stories tagged with:
#manga
Fund some classroom libraries today on DonorsChoose with the help of a boost from the Gates Foundation. Continue reading at Book Riot
[ Book Riot | 2021-08-12 10:39:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News
[ ABC News | 2021-08-11 14:32:35 UTC ]
More news stories like this | News stories tagged with:
#book published
The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
More news stories like this | News stories tagged with:
#print market
#npd sees
Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 20:07:57 UTC ]
More news stories like this | News stories tagged with:
#announced promotions
#marketing department
#senior roles
Online retail giant Amazon has cut back its pioneering drone delivery team, but says it will still have a Prime Air presence in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 16:20:14 UTC ]
More news stories like this | News stories tagged with:
#cut back
After working a used bookstore for many years, I picked up some strange habits that I just can't seem to shake. Here are 5 of them. Continue reading at Book Riot
[ Book Riot | 2021-08-06 10:33:00 UTC ]
More news stories like this | News stories tagged with:
#bookstore
US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 20:12:24 UTC ]
More news stories like this | News stories tagged with:
#e-book
They offer vivid details, and try to save their reputations, in a new book by Post reporters. Continue reading at The Washington Post
[ The Washington Post | 2021-07-15 08:42:00 UTC ]
More news stories like this | News stories tagged with:
#final year
#post reporters
YA book Blackout (Electric Monkey) has been picked up in a nine-way auction by Netflix with Michelle and Barack Obama’s Higher Ground Productions and Temple Hill Entertainment. Continue reading at The Bookseller
[ The Bookseller | 2021-07-14 21:05:47 UTC ]
More news stories like this | News stories tagged with:
#barack obama
Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller
[ The Bookseller | 2021-07-10 01:13:24 UTC ]
More news stories like this | News stories tagged with:
#bonnier
Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
More news stories like this |
Before the pandemic, Canadians were allowed to visit the Haskell Free Library without having to visit a customs post. Continue reading at The Huffington Post
[ The Huffington Post | 2021-07-08 21:22:12 UTC ]
More news stories like this |
Representation matters. Last year, using the 2020 Arthur C. Clarke Award submission list, I wrote about the problems facing the genre publishing industry here in the UK. Since then, using the same methodology, we’ve collated the data from 2013 through 2020 to look for progress. We could have... Continue reading at The Bookseller
[ The Bookseller | 2021-07-07 19:02:10 UTC ]
More news stories like this | News stories tagged with:
#representation matters
#publishing industry
Reissued tales of classic journeys are being snapped up as Britons long for escape while having to stay at homeSome will go on a “great trudge” from the Hook of Holland to Istanbul. Others will explore the canyonlands of Utah or the mountains of Iran. But there is one idiosyncrasy they will all... Continue reading at The Guardian
[ The Guardian | 2021-07-04 07:30:15 UTC ]
More news stories like this | News stories tagged with:
#travel restrictions
#travel books
#publishing houses