When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 19:32:40 UTC ]
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Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 15:43:41 UTC ]
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Science fiction author Neal Stephenson shares his thoughts on the metaverse, a term he coined, after Facebook's rebrand brought new light to the topic. The post ‘Still a long way from being realized’: A Q&A with author and metaverse inventor Neal Stephenson appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-11-05 04:01:00 UTC ]
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Biblical scholar J. Richard Middleton discusses a "gritty spirituality" in which believers grapple with God. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Lawyers for the AAP and the plaintiff publishers insist that communications and documents being withheld in the case are in fact privileged, and accused the IA of "attempting to litigate this case and their desired policy gains in the press based on a false narrative rather than in the courtroom... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-04 04:00:00 UTC ]
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About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek
[ AdWeek | 2021-11-01 21:30:00 UTC ]
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Coward’s passion for theater, from its grubbiest particulars to its headiest heights, is the thread that binds together a slightly miscellaneous collection. Continue reading at The Washington Post
[ The Washington Post | 2021-10-30 12:00:00 UTC ]
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Rebecca Fitting, co-owner of Brooklyn’s Greenlight Bookstore, is leaving the store she cofounded with Jessica Stockton-Bagnulo 12 years ago, and has sold her stake in the business to Stockton-Bagnulo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-29 04:00:00 UTC ]
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Ebury Press has won a seven-way auction for the debut cookbook by personal trainer turned baking influencer Eloise Head, known to more than four million followers on TikTok, Instagram and YouTube as Fitwaffle. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 22:32:50 UTC ]
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The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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J K Rowling's The Christmas Pig (Little, Brown) has flown directly into the Official UK Top 50 number one spot, selling 60,010 copies in its first week on sale, while the print market surpassed £37m for the first time this year thanks to a string of Super Thursday hits. Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 14:55:01 UTC ]
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New York Comic Con returned to the Javits Convention October 7-11, welcoming back tens of thousands of fans to the newly expanded convention center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
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We interviewed booksellers about their experience of the pandemic and their customers. Continue reading at The Conversation
[ The Conversation | 2021-10-07 05:14:45 UTC ]
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Inkitt, a data-driven publishing house, has scooped $59m (£42m) in funding from investors including the owner of Macmillan, Stefan von Holtzbrinck, and former c.e.o. of Penguin Michael Lynton, to accelerate the company's continued global expansion, with sights set on San Francisco for a new... Continue reading at The Bookseller
[ The Bookseller | 2021-10-06 12:10:03 UTC ]
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On a warm and sunny Sunday outside Borough Hall in Downtown Brooklyn, this year's Brooklyn Book Festival—back in person after a one-year hiatus due to the pandemic—returned to the borough and to the delight of publishers and the reading public alike. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-04 04:00:00 UTC ]
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While exhibitor and visitor numbers are expected to be well down on pre-pandemic figures, a number of trade professionals have indicated to The Bookseller that they will return to the Frankfurt Book Fair. But what will the new hybrid fair look like? Continue reading at The Bookseller
[ The Bookseller | 2021-10-01 09:11:26 UTC ]
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Lightning Books has acquired bestselling self-published novelist Nicola May's back catalogue. Continue reading at The Bookseller
[ The Bookseller | 2021-09-30 19:55:17 UTC ]
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Octopus imprint Brazen has won a five-way auction for the debut book from Scottish comedian and writer Fern Brady about her experience of autism. Continue reading at The Bookseller
[ The Bookseller | 2021-09-30 02:00:06 UTC ]
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Faber has won a three-way auction for Irish Times journalist Ronan McGreevy's "vivid, pacy" investigation into the assassination of Field Marshal Sir Henry Wilson. Continue reading at The Bookseller
[ The Bookseller | 2021-09-29 15:40:19 UTC ]
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