When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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The five-year-old International Excellence Award-winning 'Inspiring Readers' program reaches nearly 300,000 students in the new school year. The post Book Aid International: Back to School Reading for 290,883 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-13 14:14:48 UTC ]
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Having worked on the launch of John Murray Press list Basic Books, a sibling to the US imprint of the same name, while suffering from long Covid, Sarah Caro is primed to release its first titles Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 12:29:19 UTC ]
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Little, Brown imprint Orbit has won a three-way auction for two novels from Thomas D Lee, including his debut Perilous Times. Continue reading at The Bookseller
[ The Bookseller | 2021-09-09 22:54:38 UTC ]
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Bluebird has won a five-way auction for a "gorgeous" guide to tarot for the modern reader by Unbound commissioning editor Fiona Lensvelt and advertising strategist Jennifer Cownie. Continue reading at The Bookseller
[ The Bookseller | 2021-09-09 14:35:20 UTC ]
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Five years ago, when in her late twenties, Emma Gannon released her first book: Ctrl Alt Delete: How I Grew Up Online. It’s a funny and thoughtful memoir which charts her formative experiences on the internet as a Millennial woman born in the same year as the World Wide Web. Continue reading at The Bookseller
[ The Bookseller | 2021-09-03 14:05:09 UTC ]
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Libraries and publishers have much to gain by taking a more collaborative approach in the way they work with each other Continue reading at The Bookseller
[ The Bookseller | 2021-09-03 05:14:53 UTC ]
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News Corp co-chairman declines Senate communications committee invitation. Plus: Daily Telegraph names and shames ‘index case’Lachlan Murdoch will be en route to reopen Fox News offices in Los Angeles on Monday when the Senate media inquiry reconvenes to consider YouTube’s temporary ban on Sky... Continue reading at The Guardian
[ The Guardian | 2021-09-03 03:21:06 UTC ]
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Electronic Arts is dipping back into college football with a limited-time mode in Madden NFL 22. The Campus Legends mode features ten school teams, including rosters filled with college football icons, as well as current and former NFL stars who are alumni of those squads.The event is available... Continue reading at Engadget
[ Engadget | 2021-08-31 17:25:25 UTC ]
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Granta Books has won a five-way auction for Anna Metcalfe’s debut novel, Chrysalis. Continue reading at The Bookseller
[ The Bookseller | 2021-08-31 05:13:40 UTC ]
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The lead protagonist in the British TV comedy series Black Books might even relish being in lockdown. If you don’t, you might enjoy watching this show. Continue reading at The Conversation
[ The Conversation | 2021-08-27 00:11:11 UTC ]
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International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 00:32:33 UTC ]
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There’s a scene in 2014’s Wolfenstein: The New Order where J, a character inspired by Jimi Hendrix, explains to the game’s white protagonist, BJ Blazkowicz, why he’s not fighting. After Blazkowicz talks back, J tells him: "You don't get it, do you? Before all this, before the Germans, before the... Continue reading at Engadget
[ Engadget | 2021-08-19 17:45:33 UTC ]
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A story for children about families with same-sex parents has been published in Russia as part of a campaign to have the country’s ‘gay propaganda’ law repealedA month after a Hungarian bookshop chain was fined for selling a children’s story about a day in the life of a child with same-sex... Continue reading at The Guardian
[ The Guardian | 2021-08-17 14:33:19 UTC ]
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Fiona Sampson’s biography reads like a thriller, a memoir and a provocative piece of literary fiction. Continue reading at The Washington Post
[ The Washington Post | 2021-08-17 12:00:00 UTC ]
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Richard Osman's The Thursday Murder Club (Penguin) has bounced back to the UK Official Top 50 number one spot, for an 11th week in total and a sixth week in paperback. Continue reading at The Bookseller
[ The Bookseller | 2021-08-16 16:44:24 UTC ]
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North America is experiencing a manga boom. Here's a look at the industry's history with manga and its future. Continue reading at Book Riot
[ Book Riot | 2021-08-13 10:33:00 UTC ]
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Fund some classroom libraries today on DonorsChoose with the help of a boost from the Gates Foundation. Continue reading at Book Riot
[ Book Riot | 2021-08-12 10:39:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News
[ ABC News | 2021-08-11 14:32:35 UTC ]
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The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
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