When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Just 10 years on from the children's indie's inception, the list has stonking TCM sales and a flurry of awards to its name. Its three co-founders reveal the key to its success. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 19:35:06 UTC ]
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The best-selling author just found out that her debut novel is soon to be on the first lady’s bedside table. Continue reading at The New York Times
[ The New York Times | 2021-01-28 10:00:04 UTC ]
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The Historical Dictionary of Science Fiction turns a century of neologisms (and neosemes!) into a redefintion of the genre. Continue reading at Wired
[ Wired | 2021-01-27 12:00:00 UTC ]
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Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age
[ Advertising Age | 2021-01-26 19:00:00 UTC ]
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The most common resolution involves not just spending more time reading but reaching a specific number of books. Continue reading at The Washington Post
[ The Washington Post | 2021-01-26 06:19:26 UTC ]
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Hannah Bright is returning to the publishing industry, joining the Midas books team as senior accounts manager from mid February. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 01:26:23 UTC ]
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Pan Macmillan's sustainability imprint One Boat has triumphed in a nine-publisher auction for A Bigger Picture, billed as “part rousing manifesto, part poignant memoir” from Ugandan climate activist Vanessa Nakate. Continue reading at The Bookseller
[ The Bookseller | 2021-01-24 15:12:29 UTC ]
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Reedsy.com describes indie publishing as “…any form of publishing that doesn’t rely on the Big 5 publishing houses.” I have produced work with three such companies. I left them unsatisfied. I didn’t like the royalty payouts, or lack of. I didn’t like their “go to market” strategies. I didn’t... Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 11:59:04 UTC ]
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Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 10:32:48 UTC ]
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Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age
[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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Following a six-way auction, Yellow Kite has acquired the first trade book on the subject of lymphatic system, written by LA-based expert Lisa Levitt Gainsley whose clients have included the likes of Selma Blair and Freida Pinto. Continue reading at The Bookseller
[ The Bookseller | 2021-01-21 15:09:11 UTC ]
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Penguin Michael Joseph has acquired a "unique" and "chilling" debut thriller, Breathless, from mountaineer and former Puffin editor Amy McCulloch, in a two-book deal, following a six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 19:05:59 UTC ]
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North London-based charity Calibre Audio's Emma Scott talks to us about how it has navigated the boom in the audio sector to continue fulfilling it mission to provide free audiobooks to those with a print disability. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 13:02:19 UTC ]
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After the withdrawal of Bauer Media last year, the industry appeared to be on its death bed – but not for longAt 8.31am on a Thursday, Henry Oliver received a text message from his employer, alerting him to a company-wide Zoom call in 29 minutes’ time.The day was 2 April 2020, a week into New... Continue reading at The Guardian
[ The Guardian | 2021-01-16 19:00:40 UTC ]
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The acclaimed actor’s memoir takes us far from Hollywood to his Irish childhood. Continue reading at The Washington Post
[ The Washington Post | 2021-01-12 13:00:00 UTC ]
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In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News
[ ABC News | 2021-01-08 16:43:45 UTC ]
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Through the concepts of space, time and matter, Frank Wilczek explains physical reality. Continue reading at The Washington Post
[ The Washington Post | 2021-01-08 13:00:00 UTC ]
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Modern life has multiplied our conundrums. Susan Liautaud’s “The Power of Ethics” tries to help. Continue reading at The Washington Post
[ The Washington Post | 2021-01-08 06:00:00 UTC ]
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A reader on saying goodbye not only to the books she can't bring on the next phase of her journey, but to her roomie, her sister. Continue reading at Book Riot
[ Book Riot | 2020-12-30 11:31:00 UTC ]
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Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek
[ AdWeek | 2020-12-29 12:00:28 UTC ]
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