When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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The pandemic, coupled with the protests that followed George Floyd’s murder in Minneapolis last year, has transformed the Twin Cities bookselling scene in the last 20 months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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After questioning the Big Five publishers in September, Senator Ron Wyden (D-Oregon) and U.S. Representative Anna Eshoo (D-California) this week expanded their ongoing inquiry into the library e-book market with questions for nine major library e-book distributors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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The owners of award-winning independent bookshop Book-ish are raising funds to "secure their future", seeking to buy their premises before it goes on the open market. Continue reading at The Bookseller
[ The Bookseller | 2021-11-18 16:44:18 UTC ]
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Ongoing global supply issues and a paper shortage have conspired to create the "perfect storm" for the book industry as publishers, booksellers and authors are all finding it difficult to keep up with reader demand. Continue reading at CBC
[ CBC | 2021-11-17 09:00:00 UTC ]
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After iOS 14 shook up the iPhone’s interface with stackable widgets and an app library, iOS 15 at launch didn’t seem so dramatic. Given that several major features, like SharePlay, were delayed, little seemed different from the public beta. But now, with iOS 15.1, everything seems to be in full... Continue reading at Engadget
[ Engadget | 2021-11-12 15:00:30 UTC ]
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A number of those working within the publishing industry are turning to podcasts to demystify the trade and share their career advice. Continue reading at The Bookseller
[ The Bookseller | 2021-11-12 11:00:36 UTC ]
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Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller
[ The Bookseller | 2021-11-12 01:57:18 UTC ]
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The next time you're watching a show on Prime Video and there's a moment that leaves you crying, laughing or feeling wowed, you might be able to share a clip of it with your friends. Prime Video users in the US can now try a clip feature on iOS.Perhaps due to rights issues, the feature is... Continue reading at Engadget
[ Engadget | 2021-11-11 20:31:33 UTC ]
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Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 03:48:17 UTC ]
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Transworld has triumphed in a 10-way auction for His Name is George Floyd by two Washington Post reporters, Robert Samuels and Toluse Olorunnipa. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 17:52:20 UTC ]
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Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts! From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
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The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 19:32:40 UTC ]
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Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 15:43:41 UTC ]
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Science fiction author Neal Stephenson shares his thoughts on the metaverse, a term he coined, after Facebook's rebrand brought new light to the topic. The post ‘Still a long way from being realized’: A Q&A with author and metaverse inventor Neal Stephenson appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-11-05 04:01:00 UTC ]
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Biblical scholar J. Richard Middleton discusses a "gritty spirituality" in which believers grapple with God. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Lawyers for the AAP and the plaintiff publishers insist that communications and documents being withheld in the case are in fact privileged, and accused the IA of "attempting to litigate this case and their desired policy gains in the press based on a false narrative rather than in the courtroom... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-04 04:00:00 UTC ]
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About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek
[ AdWeek | 2021-11-01 21:30:00 UTC ]
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Coward’s passion for theater, from its grubbiest particulars to its headiest heights, is the thread that binds together a slightly miscellaneous collection. Continue reading at The Washington Post
[ The Washington Post | 2021-10-30 12:00:00 UTC ]
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Rebecca Fitting, co-owner of Brooklyn’s Greenlight Bookstore, is leaving the store she cofounded with Jessica Stockton-Bagnulo 12 years ago, and has sold her stake in the business to Stockton-Bagnulo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-29 04:00:00 UTC ]
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