When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Graham Robb brings 2,000 years of history to life, weaving in rich details and forgotten characters. Continue reading at The Washington Post
[ The Washington Post | 2022-07-29 12:00:00 UTC ]
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Shelfies by Elin Hilderbrand, Diana Gabaldon, Garrett Graff, Vanessa Riley, Emma Straub, Hernan Diaz, Jennifer Weiner, Chris Bohjalian and Christopher Buckley Continue reading at The Washington Post
[ The Washington Post | 2022-07-28 11:00:58 UTC ]
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While there were no big announcements, creators and publishers of middle-grade and YA graphic novels had a strong presence at the show and the recent surge in organized efforts at censorship was a major topic of panels and discussions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-27 04:00:00 UTC ]
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Michael Crummey, an award-winning author whose poetry and prose explore the region and its capital, St. John’s, shares book recommendations, local vocabulary and where to find a good pint. Continue reading at The New York Times
[ The New York Times | 2022-07-20 09:00:09 UTC ]
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With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
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The Spanish book market is reporting revenues of €2.5 billion in 2021, a gain of 5.6 percent over 2020, and book sales of 174 million units. The post Spain Reports Book Market Growth in 2021: Up 5.6 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-19 19:16:27 UTC ]
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Before we begin, I must confess to my bias. I am not an objective reader, so in some ways I have already failed. A few months before I read Elif Batuman’s debut novel The Idiot, I had a conversation with a friend that unlocked a safe in my brain. After, there was nowhere I could […] The post... Continue reading at Electric Literature
[ Electric Literature | 2022-07-19 11:05:00 UTC ]
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With COVID-19 outbreaks and tough lockdowns, China's January-to-June book market growth rate fell back, all sales channels impacted. The post China’s Market Growth Rate This Year: Down 13.8 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-14 20:38:28 UTC ]
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The American book market, in NPD's report, 'maintained its strength in June, adding 1.8 million print units over the previous five weeks.' The post NPD BookScan for June: Another View of the US Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-11 20:49:57 UTC ]
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Rereading a beloved book is one of many strategies our readers shared for reversing a rut. Continue reading at The Washington Post
[ The Washington Post | 2022-07-11 15:00:32 UTC ]
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The Heterodoxy club of the early 1900s was made up of mostly college-educated women who debated radical ideas and lived radical lives. Continue reading at The Washington Post
[ The Washington Post | 2022-07-08 12:00:27 UTC ]
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Challenges: First half of 2022, the German market has a sales shortfall of 11.1 percent in the local book trade compared to 2019. The post The German Book Market in 2021: Turnover Up 3.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-07 21:04:45 UTC ]
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Rafael Agustin dishes about "Illegally Yours," his candid new memoir about a childhood without documents, and the TV pilot that never made it. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-07-07 13:00:42 UTC ]
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The German author Daniel Kehlmann, most recently of the novel “Tyll,” recommends books that explore the city’s painful past and dynamic present. Continue reading at The New York Times
[ The New York Times | 2022-07-06 09:00:22 UTC ]
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Book review of "An Immense World: How Animal Senses Reveal the Hidden Realms Around Us" by Ed Yong Continue reading at The Washington Post
[ The Washington Post | 2022-07-01 12:00:27 UTC ]
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In an update on the status of a "security incident" that forced Macmillan to take many of its computer systems offline, the company said it has made progress in restoring access, but said that while it is accepting orders electronically, it is “unable to process them at the time.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-01 04:00:00 UTC ]
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The massive show returns in-person to San Diego this summer after a three-year hiatus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-01 04:00:00 UTC ]
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I cooked my way through a cookbook inspired by Jane Austen's novels, and it opened up the world of the books to me. Continue reading at Book Riot
[ Book Riot | 2022-06-30 10:36:00 UTC ]
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After publishing a tell-all memoir about her family’s struggles with undiagnosed mental illness, Lindsay Wong was surprised by their reaction when she moved back in with her parents during the pandemic. Continue reading at CBC
[ CBC | 2022-06-17 15:51:56 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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