When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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With more than 90 percent of the Indian book market market in educational publishing, India's publishers report an upbeat assessment. The post Frankfurt Week: A New Report on the Indian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
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Book.io, which describes itself as “an NFT marketplace for buying, reading, and selling e-books and audiobooks,” is looking to help authors build new revenue streams, and has buy-in from Ingram. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
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With Bookscription from Booknet, authors can publish new books in installments and build lasting connections with readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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New York Comic Con returned to the Javits Center at full strength for 2022. Held October 6-9, the event drew 200,000 attendees, according to a spokesperson for ReedPop, the show organizer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-11 04:00:00 UTC ]
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The National Book Foundation is preparing for its first live marquee event since the pandemic hit—even as its team looks to the horizon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-30 00:00:00 UTC ]
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The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age
[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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A smaller New England Independent Booksellers Association show was no less lively for it, with booksellers celebrating streaks of good sales and welcoming a new board to the association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-26 04:00:00 UTC ]
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Translated by Charlotte Whittle The novel, Looking Back by Colombian author Juan Gabriel Vázquez, which has won a major literary prize in Mexico, will have many readers. It is one of the great novels to have been written in Spanish and its author tells us that the events it portrays also... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-23 08:52:19 UTC ]
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Michael Dirda recalls a time of typewriters and landlines, of putting together a newspaper section that captured the joy of literature and love of reading. Continue reading at The Washington Post
[ The Washington Post | 2022-09-22 15:00:54 UTC ]
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With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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In the first half of 2022, consumers bought more ebooks per capita and paid more for them, offsetting a smaller buyers' base. The post Germany’s Ebook Market January to June: ‘Slight Growth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-21 22:30:20 UTC ]
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More than £300m wiped off market value as company says Zillah Byng-Thorne is to step downFuture, one of Europe’s biggest and most successful digital media companies, has seen more than £300m wiped off its market value after the company said that chief executive Zillah Byng-Thorne is to step down... Continue reading at The Guardian
[ The Guardian | 2022-09-20 11:10:40 UTC ]
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The American Library Association has released its preliminary data on attempts to censor books or limit library resources, and the numbers are bad. From Jan. 1 to Aug. 31, there were 681 “attempts to ban or restrict library resources,” targeting 1,651 titles in total. This number already exceeds... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-16 16:06:45 UTC ]
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Richard Osman's "The Bullet that Missed" reconvenes his septuagenarian crime fighters. Continue reading at The Washington Post
[ The Washington Post | 2022-09-16 11:00:00 UTC ]
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Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
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Assassin’s Creed Mirage, the next entry in Ubisoft’s long-running action-adventure series, will arrive in 2023. The publisher announced the release date today during its Ubisoft Forward event. Set two decades before the events of Assassin’s Creed Valhalla, the game will reunite fans with a Basim... Continue reading at Engadget
[ Engadget | 2022-09-10 20:07:51 UTC ]
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Sometime around 2006, everyone in publishing began to lament the death of the book section. In the face of declining readership, budget cuts, and mergers, newspapers began to realize that book review sections did not bring in enough ad revenue to cover their costs and so cut and culled until... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-26 16:03:34 UTC ]
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In ‘Slaying the Dragon,’ Ben Riggs chronicles the rise and fall of the company behind the granddaddy of role-playing games Continue reading at The Washington Post
[ The Washington Post | 2022-08-26 12:00:00 UTC ]
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