Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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A romance novelist came back to life. Angry fans say she faked her death

Scandal and despair hit the romance community when Susan Meachen was purportedly bullied into suicide. Was it a hoax?In 2020 the tightly knit and passionate world of self-published romance literature was shocked by the news that the novelist Susan Meachen, following bullying by other writers,... Continue reading at The Guardian

[ The Guardian | 2023-01-14 10:00:06 UTC ]
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Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
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German Book Market in 2022: Sales Down 2.1 Percent

The Börsenverein reports on book sales and bestsellers in German book market in 2022 and depicts 'a major economic challenge.' The post German Book Market in 2022: Sales Down 2.1 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-05 14:26:20 UTC ]
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January 6th Titles Hit the Market

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[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
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Nielsen brings next-gen measurement to market—but isn't using it for deals yet

Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age

[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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NPD Books: US Market Underperforming in the Holidays

The United States' book market 'finished November at 6 percent below 2021,' NPD Books' Kristen McLean reports. The post NPD Books: US Market Underperforming in the Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-12-06 17:01:25 UTC ]
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Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

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[ The Guardian | 2022-11-30 06:29:17 UTC ]
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Bookwire in France: A ‘New’ Audiobook Market

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[ Publishing Perspectives | 2022-11-23 18:44:09 UTC ]
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An Indigenous Writer Discovers New and Old Ways to Connect With the Land and With Each Other

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[ Electric Literature | 2022-11-23 12:00:00 UTC ]
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Children’s authors of colour published in UK rose to 11.7% of market in 2021

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[ The Guardian | 2022-11-23 06:01:50 UTC ]
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New and Forthcoming Titles for a Diverse Market

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[ Publishers Weekly | 2022-11-19 05:00:00 UTC ]
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Amazon's Black Friday sale brings Kindle e-readers back to all-time lows

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[ Engadget | 2022-11-18 13:13:24 UTC ]
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Greece Is Bologna Book Plus’ First Market of Honor

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[ Publishing Perspectives | 2022-11-14 18:23:22 UTC ]
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[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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[ Publishing Perspectives | 2022-11-07 18:29:40 UTC ]
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AAP: Six Charts on the US Book Market, 2017 to 2021

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[ Publishing Perspectives | 2022-11-03 15:12:27 UTC ]
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Beyrouth Livres: A First Staging in a Troubled Market

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[ Publishing Perspectives | 2022-10-31 15:18:37 UTC ]
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[ Literrary Hub | 2022-10-24 13:48:59 UTC ]
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