When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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A photo essay celebrating the versatility of public libraries prompted an outpouring of enthusiasm from card-carrying book lovers. Continue reading at The New York Times
[ The New York Times | 2023-02-19 10:00:09 UTC ]
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In 2016, I was no longer interested in teaching the traditional workshop and felt that my students no longer wanted it. A poet mentioned that in their workshop, they read the poem on the spot and then discuss it together. This was mind-blowing. No reading and re-reading in the week before? No... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-17 09:53:21 UTC ]
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Last year's bookstore sales increased to prepandemic levels, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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“As a leading publisher of progressive education books, our response to Ron DeSantis and the College Board will be to bring attention to this chilling, racist, and cynical moment,” New Press publisher Ellen Adler told PW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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With recent book bans in the U.S. causing alarm across the country, it's more crucial than ever to show support for literature in its many forms. As books by Black writers continue to be among the most targeted by extremist groups, Black authors, publishers and supporters are working double time... Continue reading at AdWeek
[ AdWeek | 2023-02-16 17:50:25 UTC ]
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At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
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We've been keeping tabs on the best TV deals ahead of this weekend's Super Bowl, but there are plenty of noteworthy tech deals going on for those who aren't looking to overhaul their living room. Apple's AirPods Pro, for instance, are back down to an all-time low of $199, while Amazon is running... Continue reading at Engadget
[ Engadget | 2023-02-10 16:29:46 UTC ]
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Overall book sales in China decreased in 2022, but online sales driven by TikTok and other short-video platforms are growing rapidly. The post China’s Book Market in 2022: An 11.77-Percent Decline appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
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US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
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The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
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Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
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A community of Black writers and readers, the group is partnering with Little Free Library to bring more free libraries to Black communities across the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
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Presented in Venice at the Mauri School, the 2022 report from Italy's publishers shows gains over the pre-pandemic era, amid market shifts. The post Italy’s Book Market Up 13.3 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-27 17:39:09 UTC ]
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Micro-publisher Martin Riker has just published a novel of his own, 'The Guest Lecture,' that proves fiction can be experimental and rigorous at once. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-01-26 14:00:20 UTC ]
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Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget
[ Engadget | 2023-01-25 17:00:37 UTC ]
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When director Lizzie Gottlieb set out to explore the remarkable partnership between her father, celebrated book editor Robert Gottlieb, and the preeminent political biographer Robert Caro for her new documentary Turn Every Page, she knew being impartial was not only impossible, it was beside the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-23 09:58:01 UTC ]
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Publishing experts say the highly discounted product launches for mega-marketed books like Spare are an entrenched method big booksellers use to get people into stores, especially in an era where online competition is only a click away. ... Continue reading at CBC
[ CBC | 2023-01-21 09:00:00 UTC ]
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Having written and taught short stories for many years, I’ve become increasingly interested in writers who are pushing the edge of how “story” is defined. While “flash fiction” and “micro fiction” are buzzy terms, writing extremely short pieces is nothing new—as I tell my students, Poe did it,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-20 09:53:22 UTC ]
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Memoirist and public health executive Michelle Bowdler, author of Is Rape a Crime? and novelist and family counselor Lynne Reeves Griffin, author of Dark Rivers to Cross, a novel about relationship violence, talk about writing trauma narratives with the power to bring pain deemed undiscussable... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-19 09:52:46 UTC ]
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As many in the accessibility community will tell you, inclusive design isn’t an endeavor that’s “one and done.” It’s a continuous, ongoing effort to ensure that as new products and services are made, people with different needs or disabilities aren’t left out. Over the last three years, Engadget... Continue reading at Engadget
[ Engadget | 2023-01-16 15:00:07 UTC ]
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