When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Politically related biography and memoir gained, and children's print gained 12 percent over the second quarter of 2019 in unit sales. The post US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
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Eased restrictions in Russia have yet to result in a return of sales for the publishing industry. Some 40 percent of bookstores remain closed. The post Coronavirus Impact: Russian Book Market Struggling Despite Reopenings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-20 15:49:57 UTC ]
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This past weekend in Japan, Haruki Murakami released his new story collection Ichininshō Tansū (The First Person Singular). The collection comprises eight stories, seven of which were first published in the literary magazine Bungakukai between summer 2018 and winter 2020. Many of these... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-20 08:49:52 UTC ]
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Digital Media Solutions, a Clearwater-based technology marketing firm and one of the largest marketing firms in Tampa Bay, is officially public. This marks the completion of its reverse merger valued at $757 million with Leo Holdings Corp. Leo changed its name Digital Media Solutions Inc.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-07-17 16:47:40 UTC ]
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Bookshops reopening since lockdown restrictions eased have boosted the market 18% in volume against the same period in 2019, with 14.6 million books sold since shop doors opened. Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 09:17:49 UTC ]
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Bloomsbury has won an 11-way auction to publish the first book by model, activist and writer Munroe Bergdorf. Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 03:05:04 UTC ]
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Wildfire has won a seven-way auction for "an inspiring, thought-provoking and moving" book that, exploring human desire, takes the reader behind the closed doors of a therapy session. Continue reading at The Bookseller
[ The Bookseller | 2020-07-16 06:45:30 UTC ]
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There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences. But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
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The Borough Press has won a three-way auction for the adult debut by Emily M Danforth, an “utterly immersive and hugely compelling” queer gothic novel. Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 01:51:54 UTC ]
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Bookshops are relieved to be physically open again, reporting "steady" trade since raising the shutters at the start of June, with strong local support. Continue reading at The Bookseller
[ The Bookseller | 2020-07-13 11:30:32 UTC ]
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Elif Shafak, author of 2019 Booker-shortlisted 10 Minutes 38 Seconds in this Strange World (Penguin), has now been sold in 54 international markets in translation, with a 55th under negotiation. Continue reading at The Bookseller
[ The Bookseller | 2020-07-13 07:55:23 UTC ]
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Picador has triumphed in a six-way auction for I Heard What You Said by Jeffrey Boakye, a “smart and witty” look at racism in British schools. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 18:10:33 UTC ]
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2020 continues to be a trying and complicated year. This statement goes beyond the boundaries of publishing and speaks to the totality of our society and economy. But as publishers, we all play an important role in informing, entertaining and serving our communities, regardless of social,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-09 15:53:18 UTC ]
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A report on the German publishing industry is focused on effects of the COVID-19 pandemic on continental Europe's largest book market. The post Coronavirus Impact: The Börsenverein’ Report on the German Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-09 14:42:48 UTC ]
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For the week ending 4th July, Mary Burton’s Never Look Back (Montlake) swiped the Bookstat e-book top spot. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 15:15:00 UTC ]
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Virago has acquired I’m Still Here: Black Dignity in a World Made for Whiteness by Austin Channing Brown in an eight-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 21:39:52 UTC ]
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Crawford’s memoir looks back at her own assault at a prestigious boarding school. Continue reading at The Washington Post
[ The Washington Post | 2020-07-05 08:02:09 UTC ]
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Judge Alan Scheinkman held that because Simon & Schuster is not a party to the confidentiality agreement at the heart of the case, they could not be restrained from going ahead with planned publication of Mary J. Trump's book without a full hearing of the facts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-02 04:00:00 UTC ]
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Andy Mulvihill captures the frenetic energy of a lawless place very much a function of its time. Continue reading at The Washington Post
[ The Washington Post | 2020-07-01 06:48:18 UTC ]
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Souvenir Press will publish The Listening Path: The Creative Art of Attention by Julia Cameron, a sequel to her book The Artist's Way which was first published in the 1990s. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 02:13:59 UTC ]
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