When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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#search engines
#disappointing results
#things digital
#simply isn
#holy grail
An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-04-23 10:30:24 UTC ]
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This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
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#traditional format
#steady decline
“Good Morning, Destroyer of Men’s Souls,” by Nina Renata Aron is both harrowing and essential. Continue reading at The Washington Post
[ The Washington Post | 2020-04-22 15:00:00 UTC ]
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#good morning
Fiction Addiction in Greenville, S.C., has re-opened after the state government gave permission; shoppers are limited to four at a time. "My concern was less for my own health than the health of the store," said owner Jill Hendrix. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-22 04:00:00 UTC ]
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David Vigliano has bought back the assets of his eponymous literary agency from Y Entertainment Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-22 04:00:00 UTC ]
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#entertainment group
#literary agency
The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 03:04:00 UTC ]
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#publicity director
Hodder has acquired the rights to "a history of time" from watchmaker and historian Rebecca Struthers following a "fiercely fought", seven-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 00:29:45 UTC ]
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#hodder
Wright’s debut reads like a “how to” book that thousands of K Street connivers and Wall Street warriors won’t want Americans to see. Continue reading at The Washington Post
[ The Washington Post | 2020-04-18 11:00:00 UTC ]
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#pulls back
Bloomsbury is issuing new shares and implementing a raft of cash-saving measures to counter the impact of recent retail closures on its business, which in a "prudent downside scenario" the company estimated could see print revenues fall as much as 75%. Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 01:14:48 UTC ]
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#cut costs
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Taylor & Francis owner Informa says it expects to raise £1bn through its emergency share offer, adding that its placement yesterday (16th April) was oversubscribed within two hours. Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 00:30:53 UTC ]
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The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-16 04:00:00 UTC ]
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Taylor & Francis owner Informa has launched an issue of shares worth 19.9% of its existing capital as the coronavirus pandemic hits its events business. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 15:21:35 UTC ]
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#existing capital
#events business
After three years working together as Caskie Mushens, literary agents Robert Caskie and Juliet Mushens have decided to work independently. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 11:32:34 UTC ]
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For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age
[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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#digital video
#major factor
#retain control
#social networks
#watch shows
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Publishers Weekly has been providing news to book businesses since 1872, weathering many world crises since then. While the coronavirus pandemic brings new challenges to the magazine and the book industry it serves, current technologies are enabling the publisher to adapt. Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-09 16:57:30 UTC ]
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#book businesses
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News Corp columnists and other Pell supporters say the national broadcaster conducted a ‘crusade’ against the cardinalThe ABC has backed its journalists and its reporting on George Pell after the cardinal’s release from jail prompted a spate of attacks on the national broadcaster by Pell... Continue reading at The Guardian
[ The Guardian | 2020-04-07 17:30:02 UTC ]
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Hodder & Stoughton has won a seven-way auction to acquire rights to Infinity in a Reed, an account of the invention of books in the ancient world by classicist Irene Vallejo. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 12:33:34 UTC ]
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#hodder stoughton
#ancient world
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Ellie Levenson, author and owner of Fisherton Press, has launched online poetry project PoetryGeneration. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 19:23:26 UTC ]
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#fisherton press
The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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#digital content