Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
News tagged with: #search engines #disappointing results #things digital #simply isn #holy grail

Other Publishing stories related to: 'Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share'

Times of India, New York Times, News Corp Share Content-to-Commerce Case Studies

Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
More news stories like this | News stories tagged with: #news corp

Digital Bestseller Lists: Normal People leads the way

For the week ending 9th May, Sally Rooney’s Normal People punted into the Bookstat e-book number one, climbing one place to leapfrog Andrew Mayne’s The Girl Beneath the Sea. Continue reading at The Bookseller

[ The Bookseller | 2020-05-16 12:06:19 UTC ]
More news stories like this | News stories tagged with: #sally rooney #girl beneath #e-book

Relive Memories of the Queens Night Market

A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times

[ The New York Times | 2020-05-11 20:38:12 UTC ]
More news stories like this | News stories tagged with: #pandemic passes #cookbook

Nancy Pelosi is an anachronism — in a good way

Old-school politics and partisanship fueled the speaker’s rise, Molly Ball writes. Continue reading at The Washington Post

[ The Washington Post | 2020-05-08 12:00:00 UTC ]
More news stories like this | News stories tagged with: #nancy pelosi

Joerg Pfuhl Departs Holtzbrinck: ‘Getting Back Liberty’

News that Joerg Pfuhl plans to step down as CEO of Holtzbrinck prompts reflection from Rüdiger Wischenbart on Pfuhl's stance in the book industry. The post Joerg Pfuhl Departs Holtzbrinck: ‘Getting Back Liberty’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-07 16:51:01 UTC ]
More news stories like this | News stories tagged with: #rdiger wischenbart #book industry #holtzbrinck

12 novels that changed the way we live

A small collection of novels — some great, some not so great — appeared in just the right form at just the right moment to effect lasting changes. Continue reading at The Washington Post

[ The Washington Post | 2020-05-07 13:00:16 UTC ]
More news stories like this |

Biddulph brings back Bond's Parsley the Lion for HarperCollins

HarperCollins Children’s Books is bringing back Michael Bond’s classic The Adventures of Parsley the Lion in a new gift edition illustrated by Rob Biddulph. Continue reading at The Bookseller

[ The Bookseller | 2020-05-07 05:17:26 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #rob biddulph #harpercollins

Viking wins three-way auction for Langford's farming 'clarion call'

Viking has scooped an “urgent clarion call” for the British farming industry by Sarah Langford in a three-way auction. Continue reading at The Bookseller

[ The Bookseller | 2020-05-06 01:34:01 UTC ]
More news stories like this | News stories tagged with: #clarion call

PW Star Watch: Looking Back with Superstar Jenn Baker

As we start gathering nominations for this year's annual Star Watch program, we are catching up with some past honorees to see where they are in their careers. First up is Jenn Baker, last year's Superstar. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
More news stories like this |

8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
More news stories like this | News stories tagged with: #sports fans #nielsen

Harlequin Introduces Larger Mass Market Paperback

Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
More news stories like this |

Hachette Books Ireland wins pathologist's memoir in six-way auction

Hachette Books Ireland has acquired former state pathologist Dr Marie Cassidy's memoir in a six-way auction. Continue reading at The Bookseller

[ The Bookseller | 2020-05-01 00:07:05 UTC ]
More news stories like this | News stories tagged with: #hachette #memoir

Here are some of my favorite escapist novels. You may have other ideas. Share them with us.

I like vicarious adventure, so Herman Wouk is at the top of my list. Also, Anne Perry. Continue reading at The Washington Post

[ The Washington Post | 2020-04-30 12:00:00 UTC ]
More news stories like this | News stories tagged with: #herman wouk #anne perry

Natasha Trethewey: I find myself longing for slower ways of connection

The former U.S. poet laureate discusses the pleasures of anticipating letters from friends and shares the poetry she is turning to during the coronavirus crisis Continue reading at The Washington Post

[ The Washington Post | 2020-04-30 09:26:58 UTC ]
More news stories like this | News stories tagged with: #natasha trethewey #coronavirus crisis

Chef and cookbook author Alison Roman shares her essential kitchen gadgets

Here are the cooking tools that the creator of The Stew, The Cookies, and The Pasta can’t live without. Chef, cookbook author, and writer Alison Roman’s viral recipes, first published in the New York Times and Bon Appetit, have inspired a frenzy of social media posts with hashtags including... Continue reading at Fast Company

[ Fast Company | 2020-04-29 07:00:52 UTC ]
More news stories like this | News stories tagged with: #cookbook author #bon appetit #home cooks #bestselling books #cookbook

The Community Cookbook Is Reborn for a Time of Scarcity and Sharing

Cobbled-together home recipe collections were once the province of church groups and Scout troops, but now they’re uniting Americans of all stripes. Continue reading at The New York Times

[ The New York Times | 2020-04-28 09:00:19 UTC ]
More news stories like this | News stories tagged with: #cookbook

Anthony Horowitz will share chapters of new book online

Anthony Horowitz has announced he will share the writing process of his new Diamond Brothers book, Where Seagulls Dare, with children online. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 05:13:10 UTC ]
More news stories like this | News stories tagged with: #anthony horowitz #writing process

W&N wins Razak debut in three-way auction

Weidenfeld & Nicolson has acquired Moth by debut author Melody Razak, a "dark and sweeping" story of pre-partition India, in a three-way auction. Continue reading at The Bookseller

[ The Bookseller | 2020-04-26 13:47:24 UTC ]
More news stories like this | News stories tagged with: #weidenfeld nicolson

4 Shout-Outs to Publishers Giving Back During the COVID-19 Crisis | April 24

Today marks the fifth week we have recognized publishers that, despite difficult challenges and uncertainty, have prioritized their community as much as, if not more than, their own business interests. We continue to be inspired by all of the gestures we’ve seen from around the industry, and we... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-24 15:33:49 UTC ]
More news stories like this | News stories tagged with: #good hands #final column #free access #global audience #business leaders #justin smith #stay-at-home orders #publishing companies