When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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#disappointing results
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#simply isn
#holy grail
Fewer and fewer people identify as religious in the traditional sense, but unconventional spiritual practices are on the rise, as evidenced by several new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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#strange places
Bookshop.org, an alternative to Amazon that shares proceeds from book sales with independent bookstores, will give more money to those stores in response to the coronavirus pandemic and its impact on small businesses. Bookshop announced today that it would increase bookstore partners’ affiliate... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-18 15:09:12 UTC ]
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#coronavirus shutdowns
#book sales
#independent bookstores
#coronavirus pandemic
#small businesses
#bookstore
#bookshop
A reader who fell out of love with short story collections ponders how best to make reading short stories part of the routine again. Continue reading at Book Riot
[ Book Riot | 2020-03-18 10:39:38 UTC ]
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#reading life
#short stories
Macmillan Publishers has announced they will return to the library ebook pricing model that was in place October 31, 2019. Continue reading at Book Riot
[ Book Riot | 2020-03-17 20:14:04 UTC ]
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#macmillan publishers
#macmillan
Bloomsbury Publishing has won Imogen Crimp’s debut novel, The High Notes, in a four-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 18:04:44 UTC ]
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#bloomsbury publishing
#high notes
#bloomsbury
#debut novel
John Murray has snapped up an American debut, Memphis, based on Tara Stringfellow’s "extraordinary" family history, in a five-way auction for a "strong" five-figure sum. Continue reading at The Bookseller
[ The Bookseller | 2020-03-15 17:46:06 UTC ]
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Along with new relatives, Libby Copeland writes, the kits can reveal unpleasant surprises. Continue reading at The Washington Post
[ The Washington Post | 2020-03-13 13:45:54 UTC ]
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Weidenfeld & Nicolson editorial director Federico Andornino has acquired UK & Commonwealth rights (excluding Canada) in Tiffany McDaniel’s Betty. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 02:17:27 UTC ]
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World Book Day smashed its Share a Million Stories target within 24 hours of the event, with 1,218,230 stories shared by Friday 9th March. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 08:50:21 UTC ]
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#world book
#book day
The Bodley Head is to publish Lucy Foulkes’ corrective on mental illness after a six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-03-06 23:10:14 UTC ]
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#mental illness
#bodley head
I SIT WITH María Lynch and Sandra Pareja in the sixth-story office of Casanovas & Lynch, a literary agency in the Gràcia neighborhood of Barcelona. Lynch is a partner at the agency, Pareja does foreign rights, and both of them are also literary agents. We talk about the many roles an agent... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-03-06 13:30:42 UTC ]
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#casanovas lynch
#foreign rights
#literary agents
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Fourteen years after the bestselling 'Heat,' Buford is back with another culinary adventure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-06 05:00:00 UTC ]
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Ridley Scott's production company Scott Free has triumphed in a three-way auction to win the film and television rights for I Alone Survive (Hodder and Stoughton) by début author Bethany Clift. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 19:12:41 UTC ]
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Adobe has released a new Gmail add-on to make it easier for Creative Cloud users to share their work over email. The plugin allows you to attach synced files, libraries or mobile creations you have stored on your Creative Cloud account as links. Continue reading at Engadget
[ Engadget | 2020-03-05 18:10:00 UTC ]
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#libraries
Penguin Life has triumphed in a five-way auction to publish The Modern House by design writers and entrepreneurs Matt Gibberd and Albert Hill. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 17:45:16 UTC ]
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#penguin life
Film rights to Richard Osman’s debut novel, The Thursday Murder Club (Viking), have been snapped up by Amblin Partners in a 14-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 16:08:49 UTC ]
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#film rights
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Tom Fitzgerald and Lorenzo Marquez’s turn in a 250-plus page love letter to queer identity that uses Ru’s successful show as their entry point. Continue reading at The Washington Post
[ The Washington Post | 2020-03-03 20:23:41 UTC ]
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#drag race
#legendary children
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#entry point
John Murray Press has appointed Sarah Caro as publishing director of the newly created UK arm of Basic Books. Continue reading at The Bookseller
[ The Bookseller | 2020-03-03 17:36:31 UTC ]
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HarperNonFiction has won a six-way auction for the "unflinching" memoir of Vanessa Frake, the former governor of one of Britain’s most notorious prisons. Continue reading at The Bookseller
[ The Bookseller | 2020-03-03 05:40:46 UTC ]
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#memoir
Here’s an odd and unpleasant piece of news: with today’s announcement that Woody Allen’s long-rumored memoir is no longer just a rumor, and will in fact be hitting shelves next month, Allen and his estranged son Ronan Farrow—who has dedicated much of his journalistic career to uncovering... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-02 20:44:05 UTC ]
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#woody allen
#ronan farrow
#hitting shelves
#journalistic career
#sexual abuse
#powerful men
#memoir