When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Trade figures have said the failure of The Book People to find a buyer, leading to 155 redundancies, could have ramifications for the children's book market. Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 05:00:29 UTC ]
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As Bloomberg reports, J. D. Vance, bestselling author of Hillbilly Elegy, Yale graduate, and venture capitalist has teamed up with Peter Thiel, Eric Schmidt, and Marc Andreessen of Silicon Valley to establish a venture capital firm in Ohio called Narya Capital. If “Narya” sounds familiar to you,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-10 20:12:30 UTC ]
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To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-08 21:27:51 UTC ]
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Even though the holiday season was below par, Germany’s book market narrowly avoided another major disappointment and finished the year on a positive note. Overall sales were up in 2019 by 1.4% in value. In volume they followed a recent pattern and were down marginally, by 0.4%. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 18:34:07 UTC ]
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Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
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With ongoing operations in Europe and North America, the Russian children's book publisher will focus in 2020 on Japan, China, and Vietnam. The post Russia’s Clever Media Group Eyes Asian Markets in the New Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-01-08 06:30:30 UTC ]
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The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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If it wasn't for Amazon, we might still be buying books at bookstores or at least from another website. Barnes and Noble could still be independent. Borders might still be around. Your mom and pop could possibly eke out an honest living as independent booksellers. And so on. Click here to read... Continue reading at AdWeek
[ AdWeek | 2019-12-23 12:00:31 UTC ]
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Adam Kay's Twas the Nightshift Before Christmas (Picador) has re-claimed the Weekly E-Book Ranking number one, topping the chart for the first time since its launch week in October. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 16:49:58 UTC ]
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Backing 'the journey of a historic cultural icon' in Nairobi, the Sharjah World Book Capital program announces support for the McMillan Library restoration. The post Sharjah World Book Capital Program Backs Kenyan Library Restoration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-17 13:10:22 UTC ]
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Sure, times are tough for the news media companies in the large Western media markets, but just think how rough Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-16 18:30:39 UTC ]
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Bloomsbury Continuum has won a five-way bidding war for a “manifesto for modern masculinity” by Book of Man founder Martin Robinson. Continue reading at The Bookseller
[ The Bookseller | 2019-12-15 15:29:43 UTC ]
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The Bookseller is to create a Rising Stars-style listing of individual booksellers to coincide with the Booksellers Association Conference in September 2020. The Bookshop Heroes special, supported by the BA and sponsored by HarperCollins, will be published to coincide with the annual conference. Continue reading at The Bookseller
[ The Bookseller | 2019-12-11 22:52:50 UTC ]
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Ebury m.d. Joel Rickett has revealed the “magic” and “logistical challenges” behind the bestselling debut The Boy, The Mole, The Fox and The Horse Continue reading at The Bookseller
[ The Bookseller | 2019-12-11 05:51:12 UTC ]
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We talk a lot on these parts about supporting indie bookstores, but this story from The Washington Post adds an extra layer of of urgency: Patrick Darby, who worked as a bookseller at big chain stores for many years before starting his own shop, Novel Books, is in dire straits. Darby opened... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-04 20:41:36 UTC ]
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It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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"It’s like the children’s book version of a president crime-ing his way to being impeached," said the MSNBC host. Continue reading at The Huffington Post
[ The Huffington Post | 2019-12-04 08:44:14 UTC ]
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Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 05:35:14 UTC ]
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The mass-market retailer has launched a raft of changes at its Bath store, appealing to its core market of light readers and consumers of children’s titles under a new books duo. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 07:34:31 UTC ]
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