When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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After a big deal earlier this month, the two companies discuss their strategies for the children’s market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-20 22:40:45 UTC ]
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#print magazines
#reading experience
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This month, science fiction fans and Solaris lovers everywhere have cause to celebrate: six newly-illustrated editions of work by the late Polish author Stanisław Lem (1921-2006) are being published by The MIT Press. Lem’s influence on science fiction has been compared to that of authors like... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-20 16:57:37 UTC ]
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The market for travel books has struggled in the past year, but publishers are finding ways to rise to the challenges of a tough retail environment, changing trends and a shift to more sustainable travel. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 13:59:01 UTC ]
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Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 15:14:31 UTC ]
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Markus Dohle, Penguin Random House c.e.o., has said Penguin Random House is "well on its way" to reducing its carbon emissions by 20% by 2025, after parent company Bertelsmann declared its goal to be "climate neutral" by 2030. Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 12:34:10 UTC ]
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Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller
[ The Bookseller | 2020-02-17 21:03:18 UTC ]
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The British Council, in partnership with the Sharjah Book Authority, has announced the Sharjah Market Focus Cultural Programme for the London Book Fair 2020, featuring 12 prominent writers from the UAE. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 19:53:13 UTC ]
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TO BE A STRANGER in your own land is alienating enough, but to be a stranger among your own people? That vexing question is at the heart of two books — one a Bildungsroman, the other a memoir — by Arab authors whose narratives might be best described as the misadventures of the insider-outsider.... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-02-15 18:00:32 UTC ]
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Please note: you must have a pass to the London Book Fair in order to attend this talk. Wednesday 11 Mar 2020,10:00 - 11:00As the UK’s international cultural relations body, British Council facilitate collaborative exchange between artists and arts organisations in the UK and overseas. In this... Continue reading at British Council global
[ British Council global | 2020-02-14 10:26:57 UTC ]
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Could a bespoke book subscription service break you out of your reading rut or encourage you to explore new genres?Heywood Hill bookshop has stood on the same spot since 1936. It inhabits a Georgian townhouse at 10 Curzon Street in Mayfair, London, a blue plaque outside commemorating its most... Continue reading at The Guardian
[ The Guardian | 2020-02-13 11:00:00 UTC ]
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Since Yahoo first organized its directory of websites (manually, no less) in 1994, past the “portal” years of “carriage fees” and syndication agreements, and through a decade of ever-changing search and social indexing algorithms, digital distribution has been a frustrating, elusive and often... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-12 18:56:47 UTC ]
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“Nobody Does It Better” dishes dirt from directors and stars, among others in 007’s orbit. Continue reading at The Washington Post
[ The Washington Post | 2020-02-12 13:04:35 UTC ]
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#james bond
Below is the text of the 2020 Clark Lecture in English Literature instituted by Trinity College, Cambridge. * Thank you for inviting me to deliver this, the Clark Lecture, now in its 152nd year. When I received the invitation, I scrolled down the list of previous speakers, the many “Sirs” and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-12 09:49:50 UTC ]
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A survey of diversity – or lack of it – in the US books industry makes for dismal reading once moreThe results of a survey of diversity in the world of US publishing were released last month. The figures cover executives, editorial staff, sales, publicity and marketing as well as reviewers,... Continue reading at The Guardian
[ The Guardian | 2020-02-08 07:00:31 UTC ]
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Just a month into 2020 and my wishlist is already straining under the weight of all the new titles I’m looking forward to being published. Maybe it’s working in a bookshop or the concentrated effort I’ve been making to retreat into a fantasy-bubble when I’m at home, but I’ve found myself excited... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-03 09:50:09 UTC ]
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Amazon released the original Kindle back in 2007. In the years since, the devices have managed to peak, go mainstream and then get largely replaced by tablets and smartphones. Amazon's first Kindle was 7.5 inches tall with a high-contrast screen, an... Continue reading at Engadget
[ Engadget | 2020-02-01 14:00:00 UTC ]
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Diane Ravitch offers disturbing and inspiring tales from the battle over public schools. Continue reading at The Washington Post
[ The Washington Post | 2020-01-31 04:41:30 UTC ]
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Ocean Vuong, bestselling author of "On Earth We're Briefly Gorgeous," talks about writing and inspiration with the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-01-28 22:54:54 UTC ]
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