When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Pushkin Press has sold YA debut Bearmouth by Liz Hyder to Norton in the US following a three-way bidding war. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 19:34:40 UTC ]
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Educational neuroscientist and Channel 4’s "The Secret Lives of Five Year Olds" expert Paul Howard-Jones has urged parents to read to their children to boost youngsters’ maths skills, in the Annual BookTrust Lecture. Continue reading at The Bookseller
[ The Bookseller | 2019-11-20 12:52:17 UTC ]
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‘Gay adults grew up reading straight romances,’ says writer Daniel Haack after US library withdraws Prince & Knight from shelvesThe author of a rhyming picture book removed from the shelves of a West Virginia library has hit back at protesters, suggesting that anyone concerned the book could... Continue reading at The Guardian
[ The Guardian | 2019-11-20 12:31:16 UTC ]
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Hachette in London is creating a Basic Books imprint for the UK in cooperation with the New York Hachette house of that name. The post Industry Notes: John Murray Press Launches US Basic Books Imprint in the UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-20 04:30:58 UTC ]
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After what it called "resounding consumer demand and success" in Coastal Living's first year as a quarterly, newsstand-only magazine, Meredith Corp. announced Tuesday that it is once again selling subscriptions to the 22 year-old title, which it acquired through its merger with Time Inc. at the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-19 18:04:17 UTC ]
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Basic Books UK will be overseen by John Murray managing director Nick Davies, who will work with Basic Books in New York to jointly acquire eight to 12 titles annually. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-19 05:00:00 UTC ]
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John Murray Press will launch a new UK imprint of the award-winning non fiction New York publisher Basic Books, headed up by John Murray Press m.d. Nick Davies. Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 00:55:50 UTC ]
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So many readers have a personal connection to the Harry Potter series, some of them weirder than others. Here, Rioters spill their Harry Potter confessions. Continue reading at Book Riot
[ Book Riot | 2019-11-18 11:34:09 UTC ]
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Science and STEM fiction ruled at the China Shanghai International Children's Book Fair with the country's presses also interested in illustrated non-fiction, UK publishers say. Continue reading at The Bookseller
[ The Bookseller | 2019-11-17 17:44:37 UTC ]
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Anti-opioid programming is important for inclusion, awareness, and even life-saving. Here are 7 ways libraries are combatting the opioid crisis. Continue reading at Book Riot
[ Book Riot | 2019-11-15 11:35:59 UTC ]
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Sen. Sherrod Brown tells the stories of his predecessors at Desk 88 on the Senate floor. Continue reading at The Washington Post
[ The Washington Post | 2019-11-08 13:51:36 UTC ]
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Europa Editions has shared an extract from Elena Ferrante’s new novel, The Lying Life of Adults, as enthusiastic reviews in Italy pile in ahead of publication day. Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 12:13:36 UTC ]
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The Parliamentary Book Awards 2019 have been pushed back to February 2020, due to the general election. Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 02:00:14 UTC ]
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A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 13:45:03 UTC ]
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Macmillan's embargo on new ebooks impacts public libraries, now scrambling to make materials available to patrons. Continue reading at Book Riot
[ Book Riot | 2019-11-01 10:32:08 UTC ]
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The president of the International Publishers Association takes a cultural road trip across Latin America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
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In his memoir, says Medal of Honor winner Kyle Carpenter, he wants to offer hope. Continue reading at The Washington Post
[ The Washington Post | 2019-10-31 21:42:22 UTC ]
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The Summer Scares program, connecting libraries with great horror reads, is back for another spooky season! Continue reading at Book Riot
[ Book Riot | 2019-10-31 14:15:05 UTC ]
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The new African Publishing Innovation Fund created by Dubai Cares and the International Publishers Association is making its first round of grants to African publishers. The post At Sharjah’s Conference: Seven African Projects Share in $170,000 Innovation Fund appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-29 08:03:22 UTC ]
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