Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads' retail media network and alongside CNET's tech-review-focused editorial content and measure whether ads... Continue reading at 'AdWeek'
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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Arcadia Publishing has acquired The History Press Inc., the U.S subsidiary of the U.K. based The History Press Ltd. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek
[ AdWeek | 2014-07-03 00:00:00 UTC ]
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Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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Hachette Book Group, the publisher of J.K. Rowling and James Patterson, is buying the independent publisher Perseus Books Group, according to the industry newsletter Publishers Lunch. The deal is... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-06-25 00:00:00 UTC ]
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Back in mid-2012 Hearst launched its private ad exchange, six months after Condé Nast launched its own. At the time, the exchanges were set to offer a buying experience relegated to the publishers' stable of brands. Remnant ads were sold via RTB, but leveraged audience data around the brands... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
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The Perseus Books Group is being sold to the Hachette Book Group which will sell the distribution business to Ingram. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age
[ Advertising Age | 2014-06-20 00:00:00 UTC ]
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Gulfshore Media is adding Venice Magazine to its portfolio of city and regional titles in Central Florida. Terms weren't disclosed. Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-20 00:00:00 UTC ]
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Publishers looking beyond Facebook and Twitter for social media traffic growth are increasingly finding a compelling alternative in Pinterest. The post Pinterest, a proven traffic driver, is now a customizable ad unit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-19 00:00:00 UTC ]
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CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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Uber quietly pulled a video ad Thursday night after learning the featured driver never worked for other ridesharing services.Earlier this week, Uber published a video ad on Facebook profiling a driver who jumped ship from Lyft. Only problem was: He never drove for Lyft.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-06-13 00:00:00 UTC ]
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Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
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Simon & Schuster has acquired rights to former Avon author Luca Veste’s new crime novel... Continue reading at The Bookseller
[ The Bookseller | 2014-06-10 00:00:00 UTC ]
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Bloomsbury is combining its marketing and publicity departments, led by two newly created roles... Continue reading at The Bookseller
[ The Bookseller | 2014-06-10 00:00:00 UTC ]
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Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Open Road Integrated Media has added more than 300 titles to its catalogue, acquiring the ebook list from Premier Digital Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
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Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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