Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads' retail media network and alongside CNET's tech-review-focused editorial content and measure whether ads... Continue reading at 'AdWeek'
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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#ad inventory
#electronics retailer
#allowing advertisers
#digital publisher
With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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The Oxford-based Casemate Group is to acquire International Publishers Marketing, the trade book distributor based in Dulles, Va. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-20 00:00:00 UTC ]
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The Hachette Book Group has agreed to acquire Black Dog & Leventhal in a deal set to close in the next several months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-20 00:00:00 UTC ]
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#hachette agrees
Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek
[ AdWeek | 2014-11-19 00:00:00 UTC ]
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#asian countries
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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#past week
#wry how-
#installment titled
#turkey leg
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#android emphasizes
#give books
#christmas gifts
Two Roads has acquired The Words in My Hand, a book about a Dutch servant girl’s relationship with René Descartes. Publisher Lisa Highton bought UK rights to the book, by Guinevere Glasfurd, from Veronique Baxter at David Higham. Set in the 17th century Dutch Republic, it tells the story of... Continue reading at The Bookseller
[ The Bookseller | 2014-11-12 00:00:00 UTC ]
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Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is... Continue reading at AdWeek
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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New York Magazine has just come out with an in-depth profile of the intensely private Honolulu resident Pierre Omidyar. It quickly gets beyond the basics—"the programmer who created eBay, is one of America's richest men, a 47-year-old philanthropist intent on giving away the fortune he made when... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-11-07 00:00:00 UTC ]
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HarperCollins Worldwide's acquisition of Harlequin has boosted its revenue and profits according to the first set of results released since the purchase was approved. Revenues for the three months ending 30th September 2014, the first quarter of the 2015 fiscal year, stood at $406m (£254m), up... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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The most dominant story in magazine media over the last decade-the decline in print as digital media surges-may be changing, according to an all-star panel of ad agency executives at a min breakfast Thursday. There was general consensus on the panel of four that the decline has stopped and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-07 00:00:00 UTC ]
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Independent publisher Nosy Crow has published a picture book based on the John Lewis Christmas advertisement for the third time. Monty’s Christmas is a rhyming hardback picture book that tells the story of the advert, in which a young boy finds his a soulmate for his penguin. The advert... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad. If th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
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Random House Children’s Books has acquired the Now I’m Reading! product line of books from innovativeKids, a toy and education company based in Norwalk, Ct. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-06 00:00:00 UTC ]
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St. Martin's Press has acquired the debut novel 'Everybody Rise,' by Stephanie Clifford, in a seven-figure book deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-05 00:00:00 UTC ]
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#smp buys
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Start Publishing, which has bought a number of ebook publishing companies over the last 18 months, has made its biggest purchase to date, acquiring the assets of Cleis Press, Viva Editions, and Tempted Romance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-04 00:00:00 UTC ]
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Pan Macmillan is to publish Uprooted, the new novel from fantasy writer Naomi Novik. Editorial director Julie Crisp acquired UK and Commonwealth rights from Del Rey, part of Penguin Random House in the US. Novik is the author of the Temeraire series, published in the UK by Harper Voyager. Continue reading at The Bookseller
[ The Bookseller | 2014-11-01 00:00:00 UTC ]
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Over the past two years Blurb has transitioned from small-scale custom publishing to a high-end, full service self-publishing operation. The post The Evolution of Blurb: Adding Distribution and Experts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-30 00:00:00 UTC ]
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The failure of the Fire Phone has been widely cited as the reason for Amazon’s disastrous quarter, but a darker cloud has settled over the world’s biggest online retailer. The core of Amazon’s business—its original reason for being: selling books and other media—has grown wobbly. The problem:... Continue reading at Wired
[ Wired | 2014-10-27 00:00:00 UTC ]
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#post apple
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#selling books
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The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner... Continue reading at Fast Company
[ Fast Company | 2014-10-27 00:00:00 UTC ]
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