Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads' retail media network and alongside CNET's tech-review-focused editorial content and measure whether ads... Continue reading at 'AdWeek'
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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Simon & Schuster Children’s Books has acquired a new animal fantasy story for readers... Continue reading at The Bookseller
[ The Bookseller | 2014-04-14 00:00:00 UTC ]
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With day one of the London Book Fair not yet closed, another book is emerging as a hot title: a memoir by "New Yorker" contributor Lauren Collins which has the working title, "French Lessons." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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Sphere has acquired an "incredible" true Holocaust story "about three pregnant... Continue reading at The Bookseller
[ The Bookseller | 2014-04-08 00:00:00 UTC ]
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Walker Books has acquired a middle-grade title from debut author Michael Byrne. Lottery... Continue reading at The Bookseller
[ The Bookseller | 2014-04-04 00:00:00 UTC ]
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Canongate has confirmed it is the publisher for a series of children's books by controversial... Continue reading at The Bookseller
[ The Bookseller | 2014-04-02 00:00:00 UTC ]
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Turner Publishing has acquired the assets of Hunter House Publishers. The deal involves over 225 titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday
[ Digiday | 2014-03-25 00:00:00 UTC ]
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Hodder & Stoughton is to purchase Quercus. The announcement was made to the markets today... Continue reading at The Bookseller
[ The Bookseller | 2014-03-25 00:00:00 UTC ]
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When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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Hodder has acquired world rights in an “astonishing” debut novel by a journalist and... Continue reading at The Bookseller
[ The Bookseller | 2014-03-24 00:00:00 UTC ]
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The move to acquire Santillana Ediciones Generales, according to PRH, will "significantly" increase its presence in Spain and Latin America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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Sceptre editorial director Drummond Moir has acquired a literary debut by 34-year-old poet and... Continue reading at The Bookseller
[ The Bookseller | 2014-03-19 00:00:00 UTC ]
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'Outside counsel advised our marketing team to use Result Source,' Mars Hill Church said of Pastor Mark Driscoll's decision to pay a marketing company to ensure his book was a bestseller. 'While not uncommon or illegal, this unwise strategy is not one we had used before or since, and not one we... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-13 00:00:00 UTC ]
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Sally Green and Charlie Higson have joined the line-up for the UK's first YA literature... Continue reading at The Bookseller
[ The Bookseller | 2014-03-13 00:00:00 UTC ]
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Bloomsbury Children’s Books has acquired a new series for middle-grade readers from debut... Continue reading at The Bookseller
[ The Bookseller | 2014-03-12 00:00:00 UTC ]
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The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday
[ Digiday | 2014-03-12 00:00:00 UTC ]
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Carolyn Kellogg reports in the Los Angeles Times about how ResultSource Inc. was able, through clever machinations, to generate a #1 New York Times bestseller. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-11 00:00:00 UTC ]
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Following a vociferous response by SCIBA members to the "L.A. Times" decision to exclude their stores from its Festival of Books website, IndieBound buy buttons will be added this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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Mondadori has acquired social reading service Anobii, which has more than a million users worldwide, with its strongest base in Italy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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