B&N Education Buys Student Brands for $58.5 Million

Barnes & Noble Education has acquired Student Brands, a direct-to-student subscription-based writing skills service, for $58.5 million. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]

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Penguin Random House to Sell Fodor's to Internet Brands

Penguin Random House has reached an agreement to sell its travel division, Fodor’s, to Internet Brands, a Los Angeles-based online media and technology company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell fodor #internet brands #travel division #technology company


Why Big Brands Are Suddenly Getting Cozy With Reddit

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading at AdWeek

[ AdWeek | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #managing partner #digital investment #horizon media #big challenge #happen overnight #ve built #adweek magazine


Maryland ebook consumers to share in $9 million Apple settlement

Thousands of Maryland consumers who bought electronic books at artificially inflated prices will get their share of $9 million in credits and checks from Apple this week, Maryland Attorney General Brian E. Frosh said Monday.The credits, first announced in March, are part of a $400 million... Continue reading at Baltimore Sun

[ Baltimore Sun | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$9 million


Intel becomes the first brand to publish on Facebook’s Instant Articles

Facebook, which created Instant Articles a year ago to make publishers' articles load faster, is now giving that tool to brands. Intel is using the tool to post articles from its digital tech-focused publication, iQ. “This is a wonderful move to signal we’re not just an advertiser," Intel's... Continue reading at Digiday

[ Digiday | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make publishers #post articles #big advantage #organic reach


How Insider is selling its newfound Facebook video expertise to brands

The rise of social video has changed the game for publishers like Business Insider, which owns a Facebook-based property called Insider that generates more than 1.3 billion video views a month across all platforms. In April, Facebook updated its branded-content policies that opened a path for... Continue reading at Digiday

[ Digiday | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #brands appeared #social video #diet coke


My Job in 5: Laure Deprez, editor, Jacaranda Books

This week Laure Deprez, editor, Jacaranda Books talks about her role and gives advice for those looking for a job in books. Continue reading at The Bookseller

[ The Bookseller | 2016-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jacaranda books


Axel Springer buys eMarketer to reduce digital ad dependency

The German publisher continues to focus on building its digital subscription business with $250m purchase of research companyAxel Springer has snapped up market research firm eMarketer in a $250m (£173m) deal as the German publisher continues to focus on building its digital subscription... Continue reading at The Guardian

[ The Guardian | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #media group


Axel Springer Buys eMarketer, Extending U.S. and Digital Push

Axel Springer has agreed to buy market researcher eMarketer at an enterprise value of about $250 million as the German publisher continues its push into digital businesses and English-speaking markets.The German media group is paying $242 million for 93% of the shares in eMarketer, taking the... Continue reading at Advertising Age

[ Advertising Age | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #axel springer #$250 million #digital businesses #english-speaking markets #statement friday #online news #drive growth


Apple iBooks Category Bestsellers, June 5, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended June 5, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


My Job in 5; Sophie Schrey, senior editor, Buster Books

This week's My Job in 5 is with My Job in 5; Sophie Schrey, senior editor, Buster Books, the children's imprint of Michael O'Mara.  Here's what she had to say about her role. Continue reading at The Bookseller

[ The Bookseller | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior editor #buster books


Gut buy for Yellow Kite with blogger's cookbook

Yellow Kite has acquired a cookbook from Emma Hatcher, creator of the blog "She Can’t Eat What?!", catering to low-FODMAP diets. Continue reading at The Bookseller

[ The Bookseller | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yellow kite


Snapchat's Redesign Is Aimed at Attracting More Eyeballs for Publishers and Brands

Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek

[ AdWeek | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners #ad inventory #recent months


The Future Of Branding Is Debranding

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look... Continue reading at Fast Company

[ Fast Company | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key strategy #branded content #real people


How Food & Wine's New Editor Is Bringing Her Own Flavor to the Brand

Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for more than two decades when she stepped down earlier this year. What's it like... Continue reading at AdWeek

[ AdWeek | 2016-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sports illustrated #great opportunity #facebook live #top chef


Children's Institute 4 Is the ABA's Largest Children's Educational Conference Yet

The show continues to thrive, with an added plus for this year's attendees: CI4 overlaps with the start of the ALA Annual Conference in Orlando. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest children #educational conference #show continues


Indigo Posts C$28 Million Profit in Fiscal 2016

Revenue rose 11.0% over fiscal 2015, to C$994.2 million, and the chain had net earnings of C$28.6 million in fiscal 2016 compared to a loss of C$3.5 million in fiscal 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indigo posts #net earnings


Pan Macmillan explores science of the mind with two new buys

Pan Macmillan has acquired two "major" neuroscience titles to build its non-fiction list in the area of pop-science. Continue reading at The Bookseller

[ The Bookseller | 2016-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan #non-fiction list


Macmillan Buys Self-Publishing Platform Pronoun

The soup to nuts self-publishing platform originally founded as Vook will become a Macmillan company, and Pronoun's staff, of about 20, will be retained and relocated to Macmillan's New York City headquarters in the Flatiron Building. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flatiron building


My Job in 5; Anna Cunnane, Export sales manager, Kyle Books

This week Anna Cunnane, export sales manager at Kyle Books tells us about her role and why she rates joining the SYP. Continue reading at The Bookseller

[ The Bookseller | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kyle books


Storytel buys Mofibo for £10m

Audio book streaming service Storytel has acquired Danish ebook and audio streaming service Mofibo for £10.36m (100m Danish crowns). Continue reading at The Bookseller

[ The Bookseller | 2016-05-21 00:00:00 UTC ]
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