B&N Education Buys Student Brands for $58.5 Million

Barnes & Noble Education has acquired Student Brands, a direct-to-student subscription-based writing skills service, for $58.5 million. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]

Other Publishing stories related to: 'B&N Education Buys Student Brands for $58.5 Million'


Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads

If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer.   Such retargeting isn't at all new, but... Continue reading at AdWeek

[ AdWeek | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ahead #native advertising #social giant #social platform


Facebook Just Added Data to Help Brands See If They're Driving Offline Sales

Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today.  The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social giant #mobile devices


5 resonant quotes from Pat Conroy, book lover

Conroy was one of the nation’s – and perhaps the world’s – most enthusiastic lovers  of books. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pat conroy #book lover


With Vinyl's Resurgence, Here's How Brands Are Capitalizing on Music's Most Analog Medium

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl.... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing rapidly #running projects #steve lanning #extremely convenient #recording clients #plant include #stations dedicated #adweek magazine #field notes—enjoying #… stuff


16.9 million viewers for rowdy Republican debate is 2nd biggest audience ever for Fox News

The raucous Republican primary debate gave Fox News its second largest audience ever on Thursday. Nielsen data show an average of 16.9 million viewers tuned into the 11th meeting of the contenders for the 2016 Republican presidential nomination held at the Fox Theatre in Detroit. Only the first... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fox news #largest audience


With the Resurgence of Vinyl, How Can Brands Capitalize on Music’s Most Analog Medium?

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl.... Continue reading at AdWeek

[ AdWeek | 2016-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing rapidly #running projects #steve lanning #extremely convenient #recording clients #plant include #stations dedicated #adweek magazine #field notes—enjoying #… stuff


Egyptian student will be allowed to leave U.S. voluntarily after Facebook threat against Trump

An Egyptian student at a Southern California flight school who was facing deportation for a Facebook threat against Republican presidential candidate Donald Trump will be allowed to leave the country voluntarily, an immigration agency spokeswoman said. During a hearing Friday morning at U.S.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #egyptian student


Waterstones’ James Daunt: ‘Student of Bookshops’

From Brexit (no) to bookstore social space (yes) Waterstones' managing director James Daunt is certain about one thing: He wants 'to sell more books.' The post Waterstones’ James Daunt: ‘Student of Bookshops’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james daunt


Facebook comments about Donald Trump could mean deportation for Egyptian student

An Egyptian student at a Southern California flight school is being held by immigration authorities and facing possible deportation after allegedly posting on Facebook that if he killed Republican presidential candidate Donald Trump he would be doing the world a favor. Emad Elsayed, 23, was taken... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook comments #egyptian student


Ingram Buys Perseus' Distribution Business

Ingram Content Group has acquired the distribution arm of the Perseus Books Group for an undisclosed sum. The acquisition comes on the heels of the sale, earlier this week, of Perseus' publishing division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution business #distribution arm #publishing division


Discovering how Elizabeth sold a million copies

After five years of writing, how did Emma Healey’s Elizabeth is Missing go on to become a bestseller? Amy Lankester-Owen finds out. Continue reading at The Bookseller

[ The Bookseller | 2016-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #million copies #emma healey


Hachette Agrees to Buy Perseus Publishing Business

The Hachette Book Group has signed a binding agreement to acquire the nine publishing imprints of Perseus Books Group and talks are continuing to sell Perseus's distribution division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette agrees #publishing imprints


Want an Ivy League education? Read these books.

What are Ivy League students reading that the rest of us aren't? More British literature and more philosophy. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british literature


How this Phoenix software startup is spending its $1.2 million in funding

ClearVoice Inc., the Phoenix-based content marketing software startup, has raised $1.2 million in its seed round. The company will use the money to hire about 15 people in sales, marketing and product development by the end of the year. ClearVoice will use the extra help to publish data-driven... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2016-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #raised $1 #product development #content creation #create content


5 Ways Mobile Is Changing News Consumption

BARCELONA, Spain—Media executives from television, online and magazine news organizations are optimistic that a mostly mobile audience will present new opportunities for reporting and engagement, even while revenue challenges remain. Speaking on a Mobile World Congress panel Thursday,... Continue reading at AdWeek

[ AdWeek | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #golden age #good stuff #big thing #important story


Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #native advertising


Hachette appoints Rockett as education publishing director

Hachette Children’s Group has appointed Paul Rockett as publishing director of education. Continue reading at The Bookseller

[ The Bookseller | 2016-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette children


For many students and teachers, the lessons of 'To Kill a Mockingbird' resonate

Eighth-grader Daisy Vetter dropped to the floor and curled up in a ball when news of Harper Lee's death came over the intercom at Walter Reed Middle School in North Hollywood on Friday morning. Her friends asked what was wrong. They just didn't understand, Daisy said, why "To Kill a Mockingbird,"... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee #friday morning


Square Peg acquires 70s Dinner Party in 5-way auction

Square Peg has acquired 70s Dinner Party by Anna Pallai, a book that "applauds" all that is wonderfully "downright naff" in retro 70s dining, following a five-way auction. Continue reading at The Bookseller

[ The Bookseller | 2016-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #square peg


Toy Fair Exhibitors Hope to Stretch Their Brands Beyond Books

Most publishers and authors used their booth presence at the North American International Toy Fair to sell books and sidelines, though a growing number were also on the hunt for new licensing deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell books #growing number #licensing deals