Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and that self-marketing is part of getting through to those readers and building a successful writing career. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
News tagged with: #inspiring readers #marketing departments

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Survey Says Median Author Advance in UK under £6,600

The Bookseller reports that the median advance for traditionally published UK authors is less than 6,600 pounds, based on the early results of a new survey The post Survey Says Median Author Advance in UK under £6,600 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post survey #bookseller reports #median advance #early results


Authors on the Air March 27, 2015: Annie Cohen-Solal

Annie Cohen-Solal, author of 'Mark Rothko: Toward the Light in the Chapel' (Yale University Press, 9780300182040) will appear on PBS's 'Charlie Rose' on Friday. March 27. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlie rose


Politicians vie for author votes at lively hustings

Copyright, fair contracts for authors, and libraries were among the points addressed by politicians at a hustings hosted by the Society of Authors (SoA) and the Authors’ Licensing and Collecting Society (ALCS) last night (24th March). The event saw writers given the opportunity to question... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors soa #liberal democrats #chris bryant #conservative party


Median author advance under £6,600

The median advance for traditionally published authors is “well under £6,600”, according to early findings of a survey into authors’ attitudes towards their publisher. The survey also found that bigger publishers pay more. Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #median advance


5 Big Things Marketers Need to Know From Facebook's Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content directly #ad business #shopping cart #posting videos #latest step


Best Marketing Campaign award to James Patterson is Missing

Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns #chris judge #marketing campaign #annual awards


ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

One of the biggest names in sports is letting other publications tap into its digital audience.  ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team #press release #larger reach #trending topics


Salon du Livre Paris: Indie Intros a Success, Authors Continue Protests

At the Salon du Livre in Paris, a new program introduced indie publishers to agents and scouts, while authors continued protesting poor contracts. The post Salon du Livre Paris: Indie Intros a Success, Authors Continue Protests appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-25 00:00:00 UTC ]
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Family Christian Bankruptcy Felt by Authors, Agents

The Family Christian Stores bankruptcy drama continues to reverberate across the Christian publishing world. Some publishers owed money by FCS are holding back royalty payments, to try to forestall their own financial hiccups. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
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NYC Teen Author Festival in Photos

The eighth annual NYC Teen Author Festival featured events throughout the week of March 15-23. Several authors participated, and shared photos from the event across social media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
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French Children’s Book Authors Suffer Pint-sized Payments

With meager advances, often just 500 euros, and royalty rates of 3-8%, French children's book authors have much to complain about. The post French Children’s Book Authors Suffer Pint-sized Payments appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french children #royalty rates #book authors


Lauren Oliver, author of Delirium trilogy: 'Writing is compulsive for me'

The bestselling young adult author wrote her first published novel on a BlackBerry while commuting. Now she has a fan base ardent enough to complain about the way she ended one bookLauren Oliver, a bestselling young adult writer whose latest book, Vanishing Girls, was published in the US last... Continue reading at The Guardian

[ The Guardian | 2015-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early work #mfa program #york university #long time


Author Louise Erdrich takes the Library of Congress Prize

Erdrich is the author of such works as 'The Round House,' which won the 2012 National Book Award, and 'The Plague of Doves.' She is also the owner of the Minneapolis bookstore Birchbark Books and Native Arts. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #round house


VIDEO: Pupils 'spooked' by leading author

Pupils from St Edmund Arrowsmith High School meet author Joseph Delaney and talk to him about his best-selling book The Spook's Apprentice which has just been made into a Hollywood film. Continue reading at BBC News

[ BBC News | 2015-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #best-selling book


Confession of a traditional publisher: Inhabiting ‘that moral middle ground’

Robots haven't completely replaced media salespeople, but they've forced the role to evolve. In the latest in our Confessions series, an anonymous publishing exec says that while it's hard to get print reps with digital skills, too many digital salespeople don't even bother to read the company's... Continue reading at Digiday

[ Digiday | 2015-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publisher #confessions series #digital skills


Terry Pratchett, acclaimed fantasy author, dies

Pratchett is the author of such works as 'Wyrd Sisters,' 'Night Watch,' and 'The Amazing Maurice and his Educated Rodents.' He was knighted in 2009 and was the bestselling author in the United Kingdom in the 1990s. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terry pratchett #bestselling author #night watch #united kingdom


Apocalypse Weird brings authors and fans a shared world of pain

The indie SF publisher Wonderment plans 20 ebook titles exploring a universe of characters enduring world-shattering eventsWriting can be hard – not hard like mining diamonds in Zimbabwe or making cheap clothes for westerners in Bangladesh, of course, but anyone in the 21st-century knowledge... Continue reading at The Guardian

[ The Guardian | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #telling stories #ebook market #individual books


Acclaimed 'Discworld' author Terry Pratchett dies aged 66

Sir Terry Pratchett, the author best known for his Discworld series, has died aged 66. His novels weaved fantasy, science fiction, satire and whimsy to great effect -- more than 80 million Discworld books have been sold worldwide. Despite publishing ... Continue reading at Engadget

[ Engadget | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discworld series #science fiction


Authors Annoyed by Gender-Segregated School Visits

Some public schools now exclude boys from school visits by female authors and it is driving authors crazy. The post Authors Annoyed by Gender-Segregated School Visits appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public schools #school visits #female authors