Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and that self-marketing is part of getting through to those readers and building a successful writing career. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
News tagged with:
#inspiring readers
#marketing departments
Pearson plans to invest £33m in education initiatives in the world's emerging markets. The education publisher has revealed it will invest £33m ($50m) in the Pearson Affordable Learning Fund to provide education to low-income learners around the world. Continue reading at The Bookseller
[ The Bookseller | 2015-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pearson plans
#education publisher
#provide education
#emerging markets
Nick Higham talks to Emma Healey, whose book Elizabeth is Missing, has won the Costa first novel award. Continue reading at BBC News
[ BBC News | 2015-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#emma healey
Nick Higham meets Kate Saunders who has won the Costa children's book award for Five Children on the Western Front. Continue reading at BBC News
[ BBC News | 2015-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#costa children
#kate saunders
#book award
Writers believe that the publishing industry still views them largely through a prism of ethnicity, but industry insiders say that there is no pigeonholing based on race. Authors told The Bookseller they are still defined by their racial identity for marketing purposes and receive more success... Continue reading at The Bookseller
[ The Bookseller | 2015-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#authors speak
#authors told
#publishing industry
#industry insiders
#racial identity
#marketing purposes
#publishing houses
Last year the book trade “rekindled its love affair with the physical book”, Pan Macmillan’s m.d Anthony Forbes Watson has told The Bookseller. “Previous years have all been about growing ebook sales, but in 2014, in a market where ebook sales were plateauing, suddenly it was all about forward... Continue reading at The Bookseller
[ The Bookseller | 2015-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#love affair
#physical book
#pan macmillan
#previous years
#ebook sales
Single-app products will struggle to survive in children’s publishing in 2015 and the industry should shift its focus to online communities and cross-platform content, digital experts in the trade have warned. Sara O’Connor, digital fiction director at Hot Key Books, said many apps will “die... Continue reading at The Bookseller
[ The Bookseller | 2015-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online communities
#digital experts
#eric huang
#development director
#making money
Guidelines for writers have come to light telling them to avoid mention of anything which might offend overseas marketsStringent guidelines from educational publishers, that warn textbook authors off touching on topics from pork to horoscopes to avoid offending students in other countries, have... Continue reading at The Guardian
[ The Guardian | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher harpercollins
#educational publishers
#news earlier
A late spending frenzy was not enough to end a difficult year for German booksellers on a positive note.While sales during Christmas week were up 26% year-on-year, December as a whole was down 2.1% year on year, according to figures provided by trade paper buchreport. Continue reading at The Bookseller
[ The Bookseller | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#difficult year
#1% year
#german booksellers
#positive note
#christmas week
#26% year-on-year
#figures provided
Nicholas Carlson, author of 'Marissa Mayer and the Fight to Save Yahoo!' (Twelve, 9781455556618), will appear on Bloomberg Radio 'Taking Stock' on Thursday, January 8; and MSNBC's 'The Cycle' on Friday, January 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marissa mayer
#taking stock
After the attack at 'Charlie Hebdo,' PEN called for renewed efforts to protect "those working on the front lines of free expression.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#charlie hebdo
#renewed efforts
#front lines
#free expression
After suffering two major defeats in its legal battle with Google’s library scanning partners, the Authors Guild this week finally ended the litigation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#legal battle
#authors guild
Publisher felt inclusion of the country in children’s reference book would have been ‘unacceptable’ to Gulf customersAn atlas designed for use in Middle Eastern schools that omitted Israel from the map is to be pulped after drawing heavy criticism, its publisher HarperCollins has said.The... Continue reading at The Guardian
[ The Guardian | 2015-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reference book
#world today
#catholic newspaper
#syria extending
#west bank
Peláez, author of 'The Cuban Table: A Celebration of Food, Flavors, and History,' talks about what might happen to Cuban cuisine after the embargo is lifted. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
More news stories like this |
HarperCollins is to pulp copies of an English-language atlas which omitted Israel. The Collins Middle East Atlas, created for the Middle East market, showed Jordan and Syria extending to the Mediterranean. It marked the position of the West Bank, but did not show Israel. In a statement on its... Continue reading at The Bookseller
[ The Bookseller | 2015-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#syria extending
#west bank
#show israel
When PW did a review at the end of 2013 on how more than 30 industry startups had performed over the last few years, we found that while several had “pivoted” and one had been sold, for the most part companies were still in business and hopeful that sustainable growth was just around the corner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
More news stories like this |
Reedsy is a self-publishing startup that currently offers its users access to a marketplace of skilled freelance book-production professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#users access
A Monitor book critic recalls seven of his favorite author interviews from 2014. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#authors reflect
The print book market for 2014 is down just 1.3% by value year on year, the full year's statistics from Nielsen BookScan reveal. Just under £1.4bn was spent on print books for the 52 weeks ending 27th December, generated from 180.6 million book sales. Year on year the value of the print book... Continue reading at The Bookseller
[ The Bookseller | 2014-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#full year
#print books
#sharp contrast
#consumer market
#fifty shades
Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek
[ AdWeek | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taco bell
#privacy concerns
#emarketer predicts
#large part
#sales needle
#menlo park