Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and that self-marketing is part of getting through to those readers and building a successful writing career. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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This rich category embraces a plethora of topics, as evidenced by the writers of five new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
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Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
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The Book Marketing Society (BMS) has appointed Miranda McKearney as its new chair. McKearney, founder and former c.e.o. of charity The Reading Agency, takes on the role from previous chair Martin Neild, who has stepped down after five years. McKearney stepped down from her role at The Reading... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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Wimbledon BookFest is to start paying a fee of £150 each to all participating authors. This will be the first year the 10-day book festival has paid authors for appearing. Previously it only paid chairs of events. The announcement follows a story in The Bookseller in which a number of authors,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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'Poxl' is being published on March 17 and centers on teenager Eli, who loves to hear stories of his uncle's World War II bravery. However, he soon discovers all may not be what it seems. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-11 00:00:00 UTC ]
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Hoffman's book tells the story of a girl whose family had a curse placed upon them and whose town is fearful of what they believe to be a monster living in their midst. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-10 00:00:00 UTC ]
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Though 2015 is designated the Year of Literature to stimulate reading in Russia, the country’s book industry is facing its toughest test in decades. The post Russia’s Year of Literature Fighting “Toughest Test in Decades” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-09 00:00:00 UTC ]
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Authors should be paid for festival appearances, writers have told The Bookseller, because “authors are professional and deserve professional treatment”. Continue reading at The Bookseller
[ The Bookseller | 2015-03-09 00:00:00 UTC ]
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Miriam Robinson, former head of marketing at Foyles, is to become programme director for The Bookseller’s annual Marketing & Publicity Conference, to be held in June. Robinson led Foyles' widely-admired strategy to involve trade partners in the creation of the new Charing Cross Road... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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Among the suggestions to improve Greece's economy has been the prescription that it deregulate the book market, yet several people oppose this view. The post Should Greece Should Deregulate Its Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-05 00:00:00 UTC ]
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'Wake' centers on the sinking of the British ship the Lusitania in 1915. The book will be released on March 10. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-04 00:00:00 UTC ]
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Authors have called for Public Lending Right (PLR) to be extended to all ebook loans from libraries. Continue reading at The Bookseller
[ The Bookseller | 2015-03-03 00:00:00 UTC ]
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Newsflash! Divergent fans, sit down, take a deep breath and get ready to read Veronica Roth’s new duologyAttention all you Divergent fans! Put down your books, pick up your calendars and rejoice at some really exciting news.It has been announced that Veronica Roth, author of the bestselling... Continue reading at The Guardian
[ The Guardian | 2015-03-02 00:00:00 UTC ]
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Unnamed Press, a new publishing house based in Los Angeles, started out with a completely different name. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
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Ronald Schild, CEO at Germany's MVB, discusses developments in German ebook sales — which still command just a single digit market share — and the Tolino ebook platform. The post In Germany: Ebooks Less Than 10% of Market, Tolino Grows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
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Campaigns promoting humorous safety tips for children, a book by astronaut Chris Hadfield and a guide to getting the style and attitude of Parisian women won big at the Book Marketing Society’s Best Campaign meeting for the Christmas season. The meeting was held at Simon & Schuster’s... Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
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Low advances, deep discounting and the problem of author earnings were on the agenda at a Trade Question Time discussion panel at the Scottish Book Trade conference in Edinburgh yesterday (24th February). A return to a limited Net Book Agreement and a cultural change in publishers' attitudes... Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
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Nearly 100 independent bookstores and 270 authors throughout Canada have signed up for the first annual Canadian Authors for Indies Day on May 2. The post Indies First Goes North: Canadian Authors for Indies Day is May 2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-25 00:00:00 UTC ]
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After hearing about the Indies First campaign in the U.S., Canadian author Janie Chang decided a similar initiative should be brought to Canada. The result is Canadian Authors for Indies Day, which will take place May 2, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday
[ Digiday | 2015-02-24 00:00:00 UTC ]
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