Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and that self-marketing is part of getting through to those readers and building a successful writing career. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Tips from the bestselling author of "The Dive From Clausen's Pier" and the new novel "The Children's Crusade." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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After years of asking mainstream publishers for ebooks to be bundled with physical books, a small group of indie booksellers have gotten their wish. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside... Continue reading at The Bookseller
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
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With the Association of Writers & Writing Programs conference taking place in Minneapolis, Graywolf is taking full hometown advantage to celebrate its authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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A list of the most recent books by writers attending the author reception, the Scholastic Meet & Treat party, and/or the opening reception with members of #WeNeedDiverseBooks, cosponsored by PW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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When Sweetwater Books declined to publish a book with a co-author's biography that mentioned a "partner," the book found a new, better home: Scholastic. The post Happy Ending for Gay Author Thwarted by Small Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-10 00:00:00 UTC ]
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Below is a list of the most recent books by writers attending the author reception, the Scholastic Meet & Treat party, and/or the opening reception with members of #WeNeedDiverseBooks, cosponsored by PW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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I Don’t Know How She Does It author returns to heroine Kate Reddy, now contending with age discrimination at work and ‘chaos’ at homeHelen Fielding returned us unexpectedly to the world of Bridget Jones two years ago, the eternal singleton now 51, widowed, and dipping a tentative toe into the... Continue reading at The Guardian
[ The Guardian | 2015-04-08 00:00:00 UTC ]
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Dan Buettner, author of 'The Blue Zones Solution: Eating and Living Like the World’s Healthiest People' (National Geographic, 9781426211928), will appear on NBC's 'Nightly News' on Tuesday, April 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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Local book industry argue changes proposed in Harper Review will impact their bottom line and may see less long-term investment in Australian writersAustralian publishers would be less likely to support, nurture and develop talented writers like Tasmania’s Richard Flanagan if the Australian... Continue reading at The Guardian
[ The Guardian | 2015-04-07 00:00:00 UTC ]
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In the third major deal for an indie author in the run-up to next week's London Book Fair, Grand Central's Forever imprint has inked Meredith Wild to a five-book, seven-figure deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
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Gene Baur, author of 'Living the Farm Sanctuary Life' (Rodale, 9781623364892) will appear on 'The Daily Show' on Monday, April 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-06 00:00:00 UTC ]
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"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
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Hachette UK is working with Twitter to launch a series of videos featuring its authors talking about what they are writing live from their location using Twitter’s new Periscope app. Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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The children’s sector outperformed the overall market in Italy in 2014, and has been “the saviour of the Italian book market”, according to Associazione Italiana Editori (AIE), the Italian publishers association. While the Italian book market declined in 2014 (–3.8% in value terms, to €2.56bn)... Continue reading at The Bookseller
[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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Writer Abiola Bello and publicist Helen Lewis will launch The Author School, a “creative and innovative new community for aspiring, self-published and published authors”, during London Book Fair. The school will involve classes, workshops, one-to-one tutorials and online courses, with the first... Continue reading at The Bookseller
[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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Meg Cabot, Sophie Kinsella, Malorie Blackman, and Dav Pilkey were among the authors celebrating new books and meeting international publishers in Bologna. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-01 00:00:00 UTC ]
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Creators of the Clean Reader app will no longer sell books after receiving complaints from authors that their works were being altered without permission. The post UK Authors Force Clean Reader App to Stop Some Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-30 00:00:00 UTC ]
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