A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
Kassia St. Clair explains the essential role of fabric, from ancient Egypt to outer space. Continue reading at The Washington Post
[ The Washington Post | 2020-01-09 12:28:19 UTC ]
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When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
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This is a big year. Not just in the symmetry of the number – 2020, the futuristic subject period for so many science fiction writers – but in what we already know will happen. A presidential election, prefaced by a likely Senate impeachment trial, will add new layers to an already murky... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-01-03 11:00:00 UTC ]
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Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller
[ The Bookseller | 2019-12-20 06:06:55 UTC ]
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"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-12-19 05:00:20 UTC ]
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Major library systems company Ex Libris, owned by Michigan-based ProQuest, has signed an agreement to acquire competitor Innovative, in a move that significantly strengthens Ex Libris' already powerful position in the academic and research library marketplace. Continue reading at The Bookseller
[ The Bookseller | 2019-12-06 09:56:55 UTC ]
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In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
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A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
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Swedish media company Bonnier News is closing its 2-year-old innovation hub, Bonnier News Next, and will task existing staffers at Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-27 18:00:50 UTC ]
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Former undersecretary Richard Stengel’s account also illuminates the agency’s culture and customs. Continue reading at The Washington Post
[ The Washington Post | 2019-11-27 17:01:51 UTC ]
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As part of the reorganization, six staffers will be affected. The post Swedish publisher Bonnier News closes innovation hub appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-11-27 05:00:36 UTC ]
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US publishers are still fighting to see books produced in China excluded from tariffs, even as a new tariff affecting books is expected to come into force on 15th December. Continue reading at The Bookseller
[ The Bookseller | 2019-11-26 14:22:15 UTC ]
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THE QUEER COMING-OF-AGE MEMOIR is a weapon against erasure. The best of these memoirs move us by daring to be profoundly specific, providing a necessary consolation to readers who might have believed until then that they were alone in the dark. That their suffering would have no choice but to... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-11-24 13:30:59 UTC ]
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Through the Google News Initiative Subscriptions Lab, ten local media organizations have been testing, learning and sharing findings related to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-20 22:09:59 UTC ]
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William Seymour has won The Future AudioBook Originals competition with his short story "Interviewing". Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 17:32:18 UTC ]
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Lee Child’s Blue Moon (Bantam) has illuminated the charts, beaming straight into the UK Official Top 50 number one with 56,700 copies sold in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 11:31:57 UTC ]
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Adobe, Twitter and the New York Times are tired of seeing fake media propagate, and they're teaming up to do something about it. The trio has launched a Content Authenticity Initiative that aims to create a standard for digital media attribution. I... Continue reading at Engadget
[ Engadget | 2019-11-05 00:34:00 UTC ]
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A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 13:45:03 UTC ]
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Macmillan's embargo on new ebooks impacts public libraries, now scrambling to make materials available to patrons. Continue reading at Book Riot
[ Book Riot | 2019-11-01 10:32:08 UTC ]
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