A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
Susie Oh’s Soomi's Sweater and Emma Ward’s Doris’s Dear Delinquents were named runners-up in the inaugural U.S. Key Colors Competition. Both authors will receive publishing contracts from Clavis Publishing. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-30 04:00:00 UTC ]
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Karzai’s picture book My Key was awarded top honors—$8,000 and a publishing contract from Clavis—in the first-ever Key Colors Competition in the United States. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-30 04:00:00 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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White people are turning to anti-racist reading groups to make sense of this moment — and, they hope, to make change. Continue reading at HuffPost
[ HuffPost | 2020-08-19 09:45:31 UTC ]
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“I don’t know what it means!” Andy Warhol bleats, in John Giorno’s Great Demon Kings: A Memoir of Poetry, Sex, Art, Death, and Enlightenment (out now from Farrar, Straus and Giroux). Warhol’s ditzy refrain is a mantra for the perpetually bemused, at once tragicomic and tongue-in-cheek. He says... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-14 08:48:26 UTC ]
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Thirty-four pictures drawn by children have been picked to illustrate J K Rowling's fairytale The Ickabog. Continue reading at The Bookseller
[ The Bookseller | 2020-08-12 22:24:50 UTC ]
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Layla Saad, Dorothy Koomson, Kate Mosse, Laura Bates and Kerry Hudson are among 40 writers contributing to a "uniquely empowering" feminist charity book collection, spearheaded by the Feminist Book Society, in collaboration with not-for-profit publishers And Other Stories in the UK and The... Continue reading at The Bookseller
[ The Bookseller | 2020-08-05 15:11:50 UTC ]
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Authors for Black Voices is a silent auction offering exclusive book-related collectibles and services in order to raise funds to benefit nonprofits working to fight racism in publishing, education, and literacy. The auction will run from August 3-31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-04 04:00:00 UTC ]
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Two books recount the work to expand or restrict migration to the United States. Continue reading at The Washington Post
[ The Washington Post | 2020-07-31 12:00:00 UTC ]
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Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
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John Bolton's book 'The Room Where It Happened' is a bestseller, but the author's legal fight against the government is not over. In a July 16 motion, the former U.S. National Security Adviser, who still faces an effort to seize his royalties, has asked a federal court in Washington, D.C., to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-21 04:00:00 UTC ]
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Sam Colt’s revolver filled the need for a cheap, reliable firearm, Jim Rasenberger writes. Continue reading at The Washington Post
[ The Washington Post | 2020-07-17 12:00:00 UTC ]
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Write what you know, they say. This is what I know. On November 19, 2013, my younger sister, Sarah, died of a drug overdose in the bathroom of her boyfriend’s home. She was 24 years old and an opiate addict. Her body wasn’t found for four days. Her dog was locked inside the house with […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-10 08:47:22 UTC ]
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James Corden to produce film and TV series based on Australia’s Real Pigeons children’s booksThe humble pigeon may be an unlikely breed of star but an author-illustrator duo from Melbourne have been turning the birds into a crime-fighting troupe of superheroes – and they’re about to take flight... Continue reading at The Guardian
[ The Guardian | 2020-07-07 21:55:36 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 00:04:04 UTC ]
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Usually innovation is gradual, Matt Ridley tells us, though we tend to subscribe to the breakthrough myth. Continue reading at The Washington Post
[ The Washington Post | 2020-06-18 14:17:15 UTC ]
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Today’s deal between the University of California and publisher Springer Nature is a big milestone on the path to dismantling paywalls around academic journals. Continue reading at Wired
[ Wired | 2020-06-16 15:00:00 UTC ]
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