A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
'Monumental: Oscar Dunn and His Radical Fight in Reconstruction Louisiana' by Brian K. Mitchell is a graphic account of the life of Dunn, a New Orleans-born former slave, musician, carpenter, and grandmaster freemason, who rose to become the first African American state lieutenant governor and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
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JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be. I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 12:24:33 UTC ]
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A school librarian talks about how he teaches students to think critically about fake news on the internet. Continue reading at Book Riot
[ Book Riot | 2021-01-25 11:30:00 UTC ]
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The Anti-Virus website takes on figures like Toby Young and Allison Pearson - and its creators think it has them on the runCoronavirus – latest updatesSee all our coronavirus coverageSometimes, Stuart Ritchie feels like he’s being pursued by an army of smiley faces. The lecturer at the Institute... Continue reading at The Guardian
[ The Guardian | 2021-01-25 07:00:08 UTC ]
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Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week
[ Media Week | 2021-01-21 11:38:36 UTC ]
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Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 21:17:15 UTC ]
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Simon Baron-Cohen offers a sweeping survey of the types of thinking that spark inventing. Continue reading at The Washington Post
[ The Washington Post | 2021-01-08 13:00:00 UTC ]
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The Magic Attic Club. The Cheetah Girls. Do you remember these junior varsity of lesser known nostalgic children's book series? Continue reading at Book Riot
[ Book Riot | 2020-12-21 11:33:00 UTC ]
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A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 05:12:22 UTC ]
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Acclaimed designer and thought leader Cheryl D. Miller shares her decades-long quest for design justice. Cheryl D. Miller is an acclaimed New York communications designer, artist, and theologian. She is the author of the memoir Black Coral: A Daughter’s Apology to Her Asian Island Mother and... Continue reading at Fast Company
[ Fast Company | 2020-12-17 08:00:08 UTC ]
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Publishing trade bodies have welcomed advice from the Competition & Markets Authority (CMA) that a new pro-competition regulatory regime "fit for the digital age" be rolled out to hold the most powerful tech firms to account through a new enforceable code of conduct. Continue reading at The Bookseller
[ The Bookseller | 2020-12-08 23:35:11 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
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There is plenty of space for companies to innovate, especially around community building and discoverability, The StoryGraph founder Nadia Odunayo has told FutureBook. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 11:43:27 UTC ]
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William Collins has won a five-way auction for a feminist exposé of the economy by journalist Katrine Marçal. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 00:41:42 UTC ]
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Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 00:22:57 UTC ]
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Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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Penguin Life has bought a debut non-fiction book by yoga therapist and founder of True Yoga, Colin Dunsmuir, with a foreword by Cara Delevingne. Continue reading at The Bookseller
[ The Bookseller | 2020-11-09 18:19:01 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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