At Brand Innovation Labs, Fighting Competition of the 'Unknown'

A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-17 00:00:00 UTC ]

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Continued Expansion and Innovation at Hung Hing

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[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Audacity branded 'possible spyware' after controversial privacy policy update

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[ Betanews | 2021-07-05 09:03:53 UTC ]
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Brand-new doctors, enlisted to battle the pandemic

What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour. Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 10:03:00 UTC ]
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Walker launches third children's sports writing competition

Walker Books is launching its third Young Sportswriter of the Year competition, in partnership with the Guardian and the Football School series of books. Continue reading at The Bookseller

[ The Bookseller | 2021-06-10 01:41:47 UTC ]
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Take part in the third Young Sportswriter of the Year competition

The Guardian and Football School are inviting 7- to 12-year-olds in the UK and Ireland to see if they can pen the piece that comes topThe Guardian and the book series Football School are launching our third Young Sportswriter of the Year competition, open to all seven- to 12-year-olds in the UK... Continue reading at The Guardian

[ The Guardian | 2021-06-09 09:00:45 UTC ]
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The lab-leak mess

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[ Columbia Journalism Review | 2021-06-02 12:40:56 UTC ]
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U.S. Book Show: Publishers Fight Pandemic Blues with the Backlist

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[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Caldecott’s The Short Knife skewers competition at Tir na n-Og Awards

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[ The Bookseller | 2021-05-21 16:21:27 UTC ]
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How Charles Yu fights anti-Asian hate and Hollywood stereotypes in his award-winning novel

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[ Los Angeles Times | 2021-05-19 14:00:51 UTC ]
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[ The Bookseller | 2021-05-11 20:10:02 UTC ]
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The Miami Herald, The Appeal, and media unions’ ongoing fight

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[ Columbia Journalism Review | 2021-05-11 12:32:25 UTC ]
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DisneyMustPay: authors form task force to fight for missing payments

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