A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
The 2023 German Book Prize program has drawn submissions from 111 publishers based in Germany, Switzerland, and Austria. The post German Book Prize: 172 Titles Submitted for the 2023 Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-04 18:54:52 UTC ]
More news stories like this | News stories tagged with:
#german book
The second day of the inaugural RISE bookselling conference, organized by the European & International Book Federation, in Prague offered an idea exchange with booksellers and authors on best practices for the industry, ranging from how do deal with curation in an age of disinformation to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-22 04:00:00 UTC ]
More news stories like this |
In 2016, I was no longer interested in teaching the traditional workshop and felt that my students no longer wanted it. A poet mentioned that in their workshop, they read the poem on the spot and then discuss it together. This was mind-blowing. No reading and re-reading in the week before? No... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-17 09:53:21 UTC ]
More news stories like this | News stories tagged with:
#traditional workshop
Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company
[ Fast Company | 2023-01-24 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#kamala harris
#book publishing
#company launched
#hachette books
#literally made
#amazon prime
#hachette
After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-01-13 04:30:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#stores planned
Library educator R. David Lankes reflects on the community-centered, empowering, progressive libraries he visited on a recent trip to Korea. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-12 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#library educator
#recent trip
#libraries
This year's books submitted for the German Nonfiction Prize include books written in German from the United Kingdom and Liechtenstein. The post German Nonfiction Prize: 206 Titles Entered in the 2023 Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-11 01:51:25 UTC ]
More news stories like this | News stories tagged with:
#books submitted
#united kingdom
#books written
Censorship attempts and book bans are at an all time high, but even a handful of people in a book club can make a difference. Here's how. Continue reading at Book Riot
[ Book Riot | 2022-12-15 11:35:00 UTC ]
More news stories like this | News stories tagged with:
#censorship attempts
#books bans
#book bans
#time high
#book club
Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday
[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with:
#social feeds
#digital revolution
#digital media
When I turned 10, I was finally allowed to own a pen. At school, that was when we moved from pencils to ink, and our parents were told to get us all-new stationery. That was also the year we learned to write in cursive, because we were finally big kids and cursive writing meant we could… sign... Continue reading at Engadget
[ Engadget | 2022-11-30 14:00:19 UTC ]
More news stories like this | News stories tagged with:
#spoiler alert
#navigation bar
#customer feedback
#kindle
Silicon Valley entrepreneurs Paul Bradley Carr and Sarah Lacy plan to open The Best Bookstore in Palm Springs in time for Black Friday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-21 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#palm springs
#black friday
#bookstore
Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with:
#nielsen finds
#nielsen
With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with:
#digital space
#science fiction
When it comes to publishing a business book, bestselling author, entrepreneur, and publisher Rohit Bhargava knows quality when he sees it. Alongside his wife, Chhavi Arya, he’s the cofounder of Ideapress, a hybrid publisher that specializes in out-of-the-box business titles. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#business book
#bestselling author
#hybrid publisher
Since the early 2010s, libraries and publishers have clashed over the terms and costs of e-book licenses, which grant libraries permission to loan digital books. Librarians and their legislative allies are pushing publishers of electronic books to lower their prices and relax licensing terms, an... Continue reading at Fast Company
[ Fast Company | 2022-09-06 11:15:37 UTC ]
More news stories like this | News stories tagged with:
#early 2010s
#e-book licenses
#library users
#electronic books
#libraries
#e-book
Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek
[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with:
#book author
#children's book
Paul Pringle's work exposed serious abuses at the University of Southern California, but the dispute with his former co-workers may overshadow his book. Continue reading at The Washington Post
[ The Washington Post | 2022-08-19 10:00:16 UTC ]
More news stories like this | News stories tagged with:
#southern california
As testimony wrapped up prior to closing arguments today, the defense and DOJ once again attacked each other's data analysis and methodology. The DOJ asserted that publisher competition, not imprint competition, is the surest way to lift advances, and that non-Big Five publishers face... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#market share
#data analysis
#publishers face
I was 13 years old in a suburban mall Barnes & Noble, holding a copy of Please Don’t Kill the Freshman by Zoe Trope. The cover—featuring the silhouette of a young cheerleader whose stance seems sarcastic, her pom-poms flopping against gashes of blue and red—was young, angry, and awesome. I... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-19 14:56:41 UTC ]
More news stories like this | News stories tagged with:
#stay open
#bookstore
Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company
[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with:
#multiyear deal
#ted lasso
#hannah waddingham
#best-selling book