At Brand Innovation Labs, Fighting Competition of the 'Unknown'

A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-17 00:00:00 UTC ]

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Valve Steam Deck wows reviewers: ‘The most innovative gaming PC in 20 years’

The Steam Deck, Valve’s take on a Switch-style portable PC gaming machine, is perhaps the most anticipated piece of portable hardware since…well, since the Nintendo Switch. So it’s understandable that the technology press is champing at the bit to devour every detail about it, even well before... Continue reading at PC World

[ PC World | 2022-02-09 18:09:04 UTC ]
More news stories like this | News stories tagged with: #haptic feedback #console gamers #expect vibration #enhance immersion #poo stain #white sheet #weeks left #syncing progress #today epic #linux version #incomplete glimpses #huge library #starting price #february 25th #big promises #libraries


Valve’s Steam Deck wows reviewers: ‘The most innovative gaming PC in 20 years’

The Steam Deck, Valve’s take on a Switch-style portable PC gaming machine, is perhaps the most anticipated piece of portable hardware since…well, since the Nintendo Switch. So it’s understandable that the technology press is champing at the bit to devour every detail about it, even well before... Continue reading at PC World

[ PC World | 2022-02-08 14:47:24 UTC ]
More news stories like this | News stories tagged with: #haptic feedback #console gamers #expect vibration #enhance immersion #poo stain #white sheet #weeks left #syncing progress #today epic #linux version #incomplete glimpses #huge library #starting price #february 25th #big promises #libraries


Jason Epstein, Legendary Editor and Book Biz Innovator, Dies at 93

The longtime Random House editor, who combined a deep passion for books with a shrewd business mind and, as a result, made multiple major contributions to 20th Century literary and publishing history, died on February 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-07 05:00:00 UTC ]
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Hitting the Books: The decades-long fight to bring live television to deaf audiences

The Silent Era of cinema was perhaps its most equitable with both hearing and hearing-impaired viewers able to enjoy productions alongside one another, but with the advent of "talkies," deaf and hard-of-hearing American's found themselves largely excluded from this new dominant entertainment... Continue reading at Engadget

[ Engadget | 2022-01-29 16:30:45 UTC ]
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Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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ReadingZone launches World Book Day picture book competition

Children’s books website ReadingZone has launched a competition for children and young people to create a picture book for World Book Day, judged by author and illustrator Sarah McIntyre.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 20:56:16 UTC ]
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This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek

[ AdWeek | 2022-01-20 13:08:00 UTC ]
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Creative Access celebrates 10-year anniversary with new website and brand

Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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Bookstat: Slaughter kills the competition

Karin Slaughter’s False Witness (HarperCollins) set its sights on the Bookstat e-book number one, charting top for the week ending 8th January. Continue reading at The Bookseller

[ The Bookseller | 2022-01-14 14:41:25 UTC ]
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Authors Guild Fights School Book Bans

The Authors Guild has launched a National Letter Writing campaign, asking its 11,000 members and supporters to send emails and letters to school boards, lawmakers, and newspapers arguing that banning books harms students. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-16 05:00:00 UTC ]
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Voss wins first Searchlight bedtime story competition

Abby Voss has won the inaugural Searchlight Awards Best Children’s Bedtime Story Competition with her picture book text "The Witch Who Couldn’t Spell".  Continue reading at The Bookseller

[ The Bookseller | 2021-12-12 23:12:07 UTC ]
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In ‘Something More Than Night,’ Raymond Chandler and Boris Karloff are a winning crime-fighting duo

Kim Newman’s latest novel finds pop-culture icons navigating a strange, dark world. Continue reading at The Washington Post

[ The Washington Post | 2021-11-28 20:55:35 UTC ]
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Dohle optimistic about publishing's future and insists S&S acquisition 'pro-competitive'

Penguin Random House worldwide chief executive Markus Dohle says he is "optimistic" about the future of the publishing industry, claiming "it's the best time in this business since Gutenberg invented the printing press". Continue reading at The Bookseller

[ The Bookseller | 2021-11-20 11:07:03 UTC ]
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Industry must innovate and look outside London, FutureBook told

The industry must source talent in innovative ways and focus on hiring differently and looking outside London if any tangible progress is to be made on representation, The Bookseller’s FutureBook Conference heard. Continue reading at The Bookseller

[ The Bookseller | 2021-11-20 01:33:30 UTC ]
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White Rabbit signs Lanegan's 'terrifying' account of Covid-19 fight

White Rabbit has signed a new memoir by Mark Lanegan, described as a “terrifying account” of Covid-19, which left the songwriter slipping in and out of a coma. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 22:09:40 UTC ]
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Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:00:00 UTC ]
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Translators Fight for Credit on Their Own Book Covers

Do you know who translated your favorite foreign-language novel? Whoever did wants you to know—as soon as you pick up the book, in fact. That’s why translators are demanding that book publishers credit them on the front covers of the books they translate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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After a criminal justice nightmare, he’s fighting the ‘broken’ system

Jarrett Adams recounts his grueling path from a wrongful conviction to a law career. Continue reading at The Washington Post

[ The Washington Post | 2021-10-08 12:00:00 UTC ]
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Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
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School Librarians Must Treat the Fight for Their Future Like the Political Campaign It Is

The time has come for school librarians and their allies to abandon their traditional advocacy toolkits and to act boldly to secure the future of the profession. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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