A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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H.W. Brands critiques the wildly different paths the two men took toward the same goal. Continue reading at The Washington Post
[ The Washington Post | 2020-10-23 12:00:00 UTC ]
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Guardian Weekend magazine and gal-dem are launching a memoir writing competition for UK-resident black women and black non-binary people aged 16-21 on the theme of ‘conversations’Calling all young black women and black non-binary writers aged 16-21. The Guardian is once again collaborating on a... Continue reading at The Guardian
[ The Guardian | 2020-10-22 11:23:42 UTC ]
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London bookshop Heywood Hill has launched a competition to provide one book-lover with a free book every month for life. Continue reading at The Bookseller
[ The Bookseller | 2020-10-19 13:58:51 UTC ]
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Dapo Adeola is to judge a children's Christmas card design competition being launched for the first time this year by the National Literacy Trust. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 19:42:04 UTC ]
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Amazon has been accused of anti-competitive practices in a scathing report into US tech giants by Democratic politicians. The online retailer has rebutted the claims. Continue reading at The Bookseller
[ The Bookseller | 2020-10-07 18:02:09 UTC ]
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Mrs Hinch's This is Me (Michael Joseph) has swept straight into the UK Official Top 50 number one spot, selling 91,389 copies in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2020-10-06 10:03:54 UTC ]
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Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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Julie Ma, a Chinese takeaway owner from west Wales, has won Richard and Judy's Search for a Bestseller competition for her novel, Happy Families. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 03:26:12 UTC ]
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The three major shareholders of the parent company of Hachette Book Group—Vivendi, Amber Capital, and Qatar Capital—are now aligned in a push to control four of the nine seats on the company board. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-23 04:00:00 UTC ]
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Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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At a conference in Beijing, publishers are asked to consider how their content could be reformmated for popular digital distribution systems. The post China’s Digital Publishing Innovation Forum : ‘Digital Inheritance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-16 18:21:48 UTC ]
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Pan Macmillan has won a four-way auction for Broken Heartlands: A Journey Through Labour’s Lost England by Financial Times political correspondent Sebastian Payne. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 08:41:04 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Virago has triumphed in a six-publisher auction for The Six: The Untold Story of America’s First Women in Space by science reporter Loren Grush. Continue reading at The Bookseller
[ The Bookseller | 2020-09-08 06:21:34 UTC ]
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A debut poet is encouraging children aged seven to 11 to write poems about their daydreams, for the chance to have theirs printed in his first collection. Continue reading at The Bookseller
[ The Bookseller | 2020-09-03 17:23:52 UTC ]
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Susie Oh’s Soomi's Sweater and Emma Ward’s Doris’s Dear Delinquents were named runners-up in the inaugural U.S. Key Colors Competition. Both authors will receive publishing contracts from Clavis Publishing. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-30 04:00:00 UTC ]
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Karzai’s picture book My Key was awarded top honors—$8,000 and a publishing contract from Clavis—in the first-ever Key Colors Competition in the United States. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-30 04:00:00 UTC ]
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The first U.S. Key Colors Competition received 156 entries and culminated in a livestreamed awards ceremony on Aug. 17. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-30 04:00:00 UTC ]
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