At Brand Innovation Labs, Fighting Competition of the 'Unknown'

A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-17 00:00:00 UTC ]

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Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’

For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday

[ Digiday | 2020-03-31 04:00:00 UTC ]
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Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

[ AdWeek | 2020-03-27 14:55:42 UTC ]
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Innovative indies find online silver lining as coronavirus closes stores

Indie bookshops are focusing on online sales and coming up with innovative ideas for business after the coronavirus crisis forced physical stores to close. Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 17:14:30 UTC ]
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PA 'strengthens platform' with new branding

The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 01:18:09 UTC ]
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Cengage/McGraw-Hill merger delayed again, following UK competition decision

The UK Competition & Markets Authority (CMA) has announced that it will move on to a Phase Two investigation of the proposed merger between Cengage and McGraw-Hill, after concluding in its first probe that the move could result in higher-priced university textbooks. Continue reading at The Bookseller

[ The Bookseller | 2020-03-24 16:41:27 UTC ]
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Using School Libraries to Fight Fake News

How one school librarian has addressed fake news in his curriculum -- and how it can be replicated. Continue reading at Book Riot

[ Book Riot | 2020-03-15 10:31:27 UTC ]
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Horace Bent and the trade take the fight to Covid...sort of

I prepared as if LBF was going to happen, beginning with a vigourous pre-fair free solo ascent of El Capitan in Yosemite with Andrew “Danger is My Middle Name” Nurnberg. Free soloing means no ropes or protective gear and I was nervously looking up at the famously tough 3,000-foot cliff face—and... Continue reading at The Bookseller

[ The Bookseller | 2020-03-13 00:31:17 UTC ]
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UK competition authority raises concerns over Cengage/McGraw-Hill merger

After an initial phase of investigation, the UK’s Competition & Markets Authority has decided that the loss of competition brought about by the proposed merger between Cengage and McGraw-Hill could raise the price of university textbooks. Continue reading at The Bookseller

[ The Bookseller | 2020-03-10 21:53:42 UTC ]
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Guinness World Records reveals 2021 cover with reader competition

Guinness World Records has revealed the cover of its next edition and launched a competition for one lucky reader to appear on it. Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 07:40:22 UTC ]
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Faber unveils new branding

Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at The Bookseller

[ The Bookseller | 2020-03-02 06:30:49 UTC ]
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Indie US booksellers aren’t going down without a fight

When Amazon accounts for at least 40% if not half of US book sales, independent bookstores in the US are looking to stay afloat using a combination of innovation, mobility, as well as a little taste of Amazon’s own medicine. Continue reading at The Bookseller

[ The Bookseller | 2020-02-27 23:06:03 UTC ]
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Frankfurter Buchmesse Opens Its Sixth Annual Free-Stand Competition

Two free stands at Frankfurt are available again this year—one for a winner from Germany and one for an international recipient. The post Frankfurter Buchmesse Opens Its Sixth Annual Free-Stand Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-24 11:30:10 UTC ]
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At Bologna Children’s Book Fair: A Program on African Innovators

The 2020 edition of Bologna Children's Book Fair will feature four of the most visible publishing leaders in today's African markets. The post At Bologna Children’s Book Fair: A Program on African Innovators appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-21 18:31:14 UTC ]
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Laura Lippman Finds Her Fighting Words

The crime novelist is leaving her comfort zone, and fiction, with her latest book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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Meet the booksellers who are fighting back against the algorithm

Could a bespoke book subscription service break you out of your reading rut or encourage you to explore new genres?Heywood Hill bookshop has stood on the same spot since 1936. It inhabits a Georgian townhouse at 10 Curzon Street in Mayfair, London, a blue plaque outside commemorating its most... Continue reading at The Guardian

[ The Guardian | 2020-02-13 11:00:00 UTC ]
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Tom Lutz fights for L.A. publishing, this time as a novelist

Los Angeles Review of Books editor Tom Lutz talks about "Born Slippy," his first novel, and why the city should have a more vibrant book publishing industry Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-02-09 15:00:03 UTC ]
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Meredith Claims “Strongest Competitive Position in History” After Time Inc. Merger

President and CEO Tom Harty opened Meredith Corp.'s quarterly earnings call Thursday morning by declaring the integration of the now two-year-old Time Inc. acquisition "largely complete," leaving the company in "the strongest competitive position in its history." Performance in Meredith's... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-06 19:40:45 UTC ]
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Fighting words: Journalism is under attack in Europe

The United States is not the only country where journalists work in a toxic political environment, in which the leader of the nation routinely attacks and demonizes them. A recently published report from the Reuters Institute for the Study of Journalism at Oxford University in the UK describes... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-02-06 12:44:44 UTC ]
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'Fence: Striking Distance' weaves queer romance into competitive combat sports

"Fence: Striking Distance," Sarah Rees Brennan's YA novel adapted from the "Fence" comics, will go into the characters' "how" and "why," she says. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-02-03 16:00:05 UTC ]
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