A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
More news stories like this | News stories tagged with:
#daily podcast
#hotel chain
#100th anniversary
#selma blair
#associate professor
#syracuse university
#bonnier
Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | News stories tagged with:
#climate activism
#social impact
#public policy
#nielsen
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Whassup?... Continue reading at Advertising Age
[ Advertising Age | 2019-09-19 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen ratings
#kamala harris
#incredibly powerful
#anonymous tip
#nielsen
Christina Dalcher has won the £2,000 Goldsboro Glass Bell Award with her dystopian debut novel VOX (HQ). Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 12:41:53 UTC ]
More news stories like this |
The Association of Learned & Professional Society Publishers (ALPSP) has given its annual Award for Innovation in Publishing to platform scite. Continue reading at The Bookseller
[ The Bookseller | 2019-09-13 02:37:06 UTC ]
More news stories like this | News stories tagged with:
#annual award
‘New York Times’ opinion writer Bari Weiss, who felt compelled to fight the rise in anti-Jewish hatred after a white supremacist murdered worshipers at her former synagogue, urges readers of her new book to call out anti-Semitism wherever they see it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#felt compelled
It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 17:46:10 UTC ]
More news stories like this | News stories tagged with:
#latin america
#leo burnett
#managing directors
#digital media
For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | News stories tagged with:
#artificial intelligence
#president trump
#hate speech
#pride month
#marketing campaigns
#brand safety
#digital publishers
The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
More news stories like this | News stories tagged with:
#younger audiences
#live games
#find success
#fast growth
#working closely
#nielsen
FutureBook has launched an audio originals writing competition, which will see the winning work published as an audiobook and the successful author hosted at the FutureBook Conference. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 00:18:49 UTC ]
More news stories like this | News stories tagged with:
#futurebook conference
#audiobook
This time last year, we asked writers to imagine the future of the book, as part of FutureBook's first ever writing competition—this year we are turning the dial louder. Continue reading at The Bookseller
[ The Bookseller | 2019-09-01 22:06:37 UTC ]
More news stories like this | News stories tagged with:
#asked writers
Ibram X. Kendi opens his latest book with his worst memory as a high school student competing in an oratorical contest. Having spent his short lifetime internalizing negative messages about Black people from Black people, from white people, and from the media and culture at large, Kendi... Continue reading at Electric Literature
[ Electric Literature | 2019-08-28 11:00:52 UTC ]
More news stories like this | News stories tagged with:
#america appeared
#black people
#white people
#electric literature
A powerful new memoir refuses to turn a blind eye to sexual abuse and offers survivors a way forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#fighting back
#rachael denhollander
#sexual abuse
#memoir
An indie bookseller urges the American Booksellers Association to enhance its website for the good of booksellers everywhere. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#fight amazon
#american booksellers association
#bookseller
Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
More news stories like this | News stories tagged with:
#biggest challenges
#clients including
#air force
#stranger things
#virtual meetings
#company spent
#digital media
For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | News stories tagged with:
#increasing sales
#sales pitch
#ad revenues
#print publication
#hearst
#printed word
#print titles
Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek
[ AdWeek | 2019-08-02 18:24:30 UTC ]
More news stories like this | News stories tagged with:
#global head
#digital media
When I took my copy of Lemony Snicket’s The Carnivorous Carnival up to the check-out line at Barnes and Noble, the cashier flipped through the book and paused. She was sorry, she said, after a couple more puzzled page flips. There appeared to be a misprint. She called an employee in the kid’s... Continue reading at Electric Literature
[ Electric Literature | 2019-07-24 11:00:17 UTC ]
More news stories like this | News stories tagged with:
#time appeared
#middle-grade novels
#lemony snicket
#electric literature
If you can find a bookie who’ll take some action on the latest pay-TV carriage dispute, bet everything you have that the stalemate between AT&T and CBS will end before the 2019 NFL season kicks off in September. Like Time Warner Cable before them, the phone company and its DirecTV subsidiary... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 20:52:00 UTC ]
More news stories like this | News stories tagged with:
#lay claim
#big brother
#distribution deal
#earnings report
#time warner
Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
More news stories like this | News stories tagged with:
#user experience
#strategic initiatives
#taking place
#hilton midtown
#digital publisher