At Brand Innovation Labs, Fighting Competition of the 'Unknown'

A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-17 00:00:00 UTC ]

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School Librarians Must Treat the Fight for Their Future Like the Political Campaign It Is

The time has come for school librarians and their allies to abandon their traditional advocacy toolkits and to act boldly to secure the future of the profession. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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After 125 Years, Hearst Brand House Beautiful Launches Its First Podcast

When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek

[ AdWeek | 2021-10-01 12:00:00 UTC ]
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Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
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Want to watch Olivia Colman perform a brand new lecture by Elena Ferrante?

Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
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Amazon Charts: The Man Who Died Twice murders the competition

Richard Osman's The Man Who Died Twice (Penguin) has claimed the Amazon Charts' Most-Sold: Fiction top spot, with its predecessor The Thursday Murder Club bouncing four places up the chart to join it in second. Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 01:43:42 UTC ]
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This book explains actually helpful actions you can take to fight climate change

You may be sick of hearing over and over to recycle more or use a reusable bag. A new book called ‘Regeneration’ explains how you can support the changes that are truly needed. There’s one clear antidote for climate anxiety: If you can take strategic steps to address climate change, it begins to... Continue reading at Fast Company

[ Fast Company | 2021-09-21 07:00:55 UTC ]
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Dohle Promises Competitive Bidding Between PRH, S&S

In a Zoom chat with agents, Penguin Random House CEO Markus Dohle said that, following the approval of PRH's purchase of Simon & Schuster, editors at the two houses will be able to bid for the same book—even if they are the only publishers interested in the title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-21 04:00:00 UTC ]
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Dan Brown's ex-wife cites new Peacock series in bitter divorce fight

Blythe Brown, who divorced the bestselling author in 2019, claims newly subpoenaed records show he concealed projects like 'The Lost Symbol' series. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-09-20 13:00:53 UTC ]
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HarperCollins Ireland publisher Nagle looks to build brand as list launches

With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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Emma Gannon | 'I really want to us to fight back against the algorithm of life'

Five years ago, when in her late twenties, Emma Gannon released her first book: Ctrl Alt Delete: How I Grew Up Online. It’s a funny and thoughtful memoir which charts her formative experiences on the internet as a Millennial woman born in the same year as the World Wide Web. Continue reading at The Bookseller

[ The Bookseller | 2021-09-03 14:05:09 UTC ]
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Between Grief and Fighting for Survival with Kat Chow

At Ploughshares, Kat Chow discusses Seeing Ghosts, her memoir that examines grief and sorrow through the lens of three generations of her Chinese-American family. “I’ve always been drawn to writing about the body—our physical selves and how they reflect our inner lives—and how our bodies are an... Continue reading at The Millions

[ The Millions | 2021-09-02 20:30:39 UTC ]
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Locast shuts down, but the fight over local channel streaming continues

Watching local channels just got a lot more expensive unless you can use an antenna. Locast, a nonprofit service that used a loophole in copyright law to stream local TV channels on the cheap, delivered a blow to cord cutters this week by abruptly suspending its operations.Read Full Story Continue reading at Fast Company

[ Fast Company | 2021-09-02 15:10:40 UTC ]
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He fought in the Marines and MMA matches. A novel about his mother was the fight of his life

Atticus Lish was acclaimed for his first novel 'Preparation for the Next Life.' His second, 'The War for Gloria,' is more raw, painful and personal. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-09-02 13:00:39 UTC ]
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Three Short Works of Literature That Can Inspire You to Fight Climate Change

Libia Brenda, Hannah Onoguwe, and Vandana Singh recommend two short stories and a poem that can help you think differently about climate change. Continue reading at Slate

[ Slate | 2021-08-27 13:00:00 UTC ]
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How to watch Billie Jean King discuss 'All In' and her lifelong fight for gender equity

Long Beach native Billie Jean King shares her new memoir, 'All In,' with L.A. Times Book Club readers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-08-24 20:24:43 UTC ]
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The picture book fighting back against Russia’s LGBT+ propaganda law

A story for children about families with same-sex parents has been published in Russia as part of a campaign to have the country’s ‘gay propaganda’ law repealedA month after a Hungarian bookshop chain was fined for selling a children’s story about a day in the life of a child with same-sex... Continue reading at The Guardian

[ The Guardian | 2021-08-17 14:33:19 UTC ]
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How L.A.'s most innovative pop-up bookstore (barely) survived the pandemic

Before Covid, A Good Used Book was a pop-up bookshop thriving across L.A. It's back to physical business this month — at the end of a long, hard road. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-08-05 13:00:28 UTC ]
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Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing

The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-03 04:01:00 UTC ]
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Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
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