A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
In the lead-up to this year's Esports Business and Gaming Summit, the event's organizers polled 112 North American gaming and esports executives about their thoughts on the industry’s current trajectory, representing a cross-section of executives in sectors including broadcasting and media,... Continue reading at Digiday
[ Digiday | 2023-10-24 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#competitive gaming
#current trajectory
#game developers
#scholastic
From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek
[ AdWeek | 2023-10-20 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#recognizable brands
#javits center
#annual gathering
#comic books
#video games
#comic con
The artist’s new picture book for adults explores the power of collective action. If you’re a parent, there’s a good chance you know the artist Oliver Jeffers. He illustrated the wildly popular children’s book, The Day the Crayons Quit, and he’s also written and illustrated several of his own... Continue reading at Fast Company
[ Fast Company | 2023-10-02 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#oliver jeffers
#climate crisis
#collective action
#good chance
#crayons quit
#planet earth
#picture book
The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age
[ Advertising Age | 2023-09-22 09:46:02 UTC ]
More news stories like this | News stories tagged with:
#diverse audiences
#somos
Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian
[ The Guardian | 2023-09-18 14:31:47 UTC ]
More news stories like this | News stories tagged with:
#future books
#russell brand
#future publishing
#sexual assault
#pan macmillan
#self-help book
Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
More news stories like this | News stories tagged with:
#datacenter weekly
#nielsen names
#macroeconomic news
#nielsen
Phaidon’s publishing program has always been characterized by a fundamental belief in the intrinsic value of art, and the role that books can play in bringing art into our lives. Our hundred-year anniversary gives us an opportunity to look to our past and see the origins of the ideas and ideals... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-15 08:35:11 UTC ]
More news stories like this | News stories tagged with:
#past century
#bringing art
#publishing program
Fight Club, Chuck Palahniuk’s era-defining debut novel about a load of disaffected men beating the bejesus out of each other in order to feel alive, was first published twenty-seven years ago today. The book rapidly gained a cult following, was adapted into one of the most iconic movies of the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-17 15:30:58 UTC ]
More news stories like this | News stories tagged with:
#chuck palahniuk
#fight club
#feel alive
#debut novel
We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company
[ Fast Company | 2023-07-19 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#hardcover book
The professional program at the 2023 ALA Annual Conference was packed with information to help librarians and advocates battle book bans and other challenges to the freedom to read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#fight censorship
#professional program
Publishers are developing new strategies and leveraging existing strengths in the ever-evolving audiobook market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook
Freedom to read advocates are applauding a federal consent decree that could help blunt the surge of book bans in schools. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book bans
#read advocates
Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age
[ Advertising Age | 2023-05-16 17:20:39 UTC ]
More news stories like this | News stories tagged with:
#podcast network
#digital media
Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company
[ Fast Company | 2023-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#company decided
#big surprise
#lulu
Shirts, pins, and stickers promoting banned books and fighting censorship are a great way to keep book bans in the public consciousness.- Rachel Brittain Continue reading at Book Riot
[ Book Riot | 2023-05-03 10:33:00 UTC ]
More news stories like this | News stories tagged with:
#fight censorship
#book bans
#public consciousness
#banned book
If its true that William took a payoff from Murdoch and the royals struck a peace deal, they seem willing to surrender reputations cheaplyPrince Harry has long alleged that the royal family – “the Institution”, as he calls it – is locked in a trap of appeasement with the tabloid media. In their... Continue reading at The Guardian
[ The Guardian | 2023-04-25 16:54:24 UTC ]
More news stories like this | News stories tagged with:
#royal family
#netflix documentary
#memoir spare
#phone hacking
#claims made
#memoir
The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#marketing ecosystem
#newly launched
#miami beach
#digital media
The author, activist, and educator delivers a scathing indictment of racist school reforms and plots a course for a more just future. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
More news stories like this |
Censorship is surging thanks to an organised rightwing minority targeting books on LGBTQ and Black characters and issues“A book is a loaded gun in the house next door,” warns a character in Fahrenheit 451, Ray Bradbury’s dystopian vision of an America where books are considered so dangerous they... Continue reading at The Guardian
[ The Guardian | 2023-04-13 17:21:33 UTC ]
More news stories like this | News stories tagged with:
#school year
#school boards
#ron desantis
#multiple titles
#library association
Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek
[ AdWeek | 2023-04-10 20:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital media