At Brand Innovation Labs, Fighting Competition of the 'Unknown'

A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-17 00:00:00 UTC ]

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When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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IPA’s Africa Publishing Innovation Fund Pivots to Accessibility in Fourth Year

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[ Publishing Perspectives | 2022-06-29 10:33:25 UTC ]
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Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Centuries of innovations in Western music, presented at a fast tempo

Musical notation, polyphony, opera and jazz are among the significant leaps that Stuart Isacoff explores. Continue reading at The Washington Post

[ The Washington Post | 2022-06-17 12:00:27 UTC ]
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Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
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Murdering the competition: Richard Osman thriller tops UK library loans

Stats from 2020-21 reveal that the Pointless presenter’s The Thursday Murder Club is the biggest hit in UK librariesRichard Osman’s The Thursday Murder Club was the most borrowed book from UK libraries in the year 2020-21, while the prolific bestseller James Patterson was the most borrowed... Continue reading at The Guardian

[ The Guardian | 2022-06-09 13:22:35 UTC ]
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Ideas Worth Fighting For: Spotlight on Robert W. Sweet

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[ Publishers Weekly | 2022-05-30 04:00:00 UTC ]
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Why the MLIS is a Powerful Weapon in Fighting Book Bans

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[ Publishers Weekly | 2022-05-23 04:00:00 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

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[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Deborah Birx’s unseen fight to stop Trump’s covid falsehoods

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[ The Washington Post | 2022-05-20 12:00:38 UTC ]
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The Fight to Decouple Sex From Marriage

Sixty years ago, Helen Gurley Brown’s best-selling book promised women sexual freedom. Today, it reads like an omen. Continue reading at The Atlantic

[ The Atlantic | 2022-05-19 11:00:00 UTC ]
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Leading NFT blockchain Flow announces $725 million Ecosystem Fund to drive Web3 innovation

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[ Fast Company | 2022-05-10 09:00:23 UTC ]
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Children’s Books Edition: Vietnam’s Ehomebooks Opens Its Second Picture Book Competition

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[ Publishing Perspectives | 2022-05-06 17:59:53 UTC ]
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Esper Says Trump Asked About Shooting Missiles Into Mexico To Target Drug Labs

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Kim Kelly's 'Fight Like Hell' Examines the Rebound of Unions

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[ Publishers Weekly | 2022-04-22 04:00:00 UTC ]
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Free of the Earth: On the Tohono O’odham Nation’s Fight to Protect the Saguaro

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[ Literrary Hub | 2022-04-11 08:49:54 UTC ]
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A prosecutor’s fight against sex trafficking — and Backpage.com

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Maia Kobabe on Fighting to Reach Marginalized Readers

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