As Traditional TV Evolves, Television Rating Systems Remain the Same

The history of television ratings is of great interest to me because--to quote Maya Angelou--"if you don't know where you've come from, you don't know where you're going." Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but Nielsen actually started out measuring radio ratings before... Continue reading at 'AdWeek'

[ AdWeek | 2019-07-18 16:04:09 UTC ]
News tagged with: #nielsen company #nielsen

Other Publishing stories related to: 'As Traditional TV Evolves, Television Rating Systems Remain the Same'


New film and TV deal for Stroud’s Bartimaeus Sequence

Start Media has optioned the film and TV rights to Jonathan Stroud’s fantasy series The Bartimaeus Sequence, according to Deadline. Continue reading at The Bookseller

[ The Bookseller | 2019-06-02 10:41:06 UTC ]
More news stories like this | News stories tagged with: #tv deal #fantasy series


Moving On From Publishing Executive: The Song Remains the Same

It’s been nearly six years since I took on the very meta role of directing a publication about publishing. It’s been a period of great uncertainty, innovation, and disruption, all of which create a lot of noise, so I always took the job of editor-in-chief of Publishing Executive and Book... Continue reading at Publishing Executive

[ Publishing Executive | 2019-05-31 19:37:34 UTC ]
More news stories like this | News stories tagged with: #publishing executive #book business


Broadcast autopsy: 6 things we learned from digging in the guts of the 2018-19 TV season

The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 16:36:08 UTC ]
More news stories like this | News stories tagged with: #give rise #william goldman


Hillary and Chelsea Clinton to form film and TV production company

The mother-daughter pair follow the Obamas into content creation, focusing on stories about womenHillary and Chelsea Clinton are to form a film and TV company to produce female-centric content. Bloomberg and the Hollywood Reporter have confirmed that the pair are in talks with studios about “a... Continue reading at The Guardian

[ The Guardian | 2019-05-31 11:14:17 UTC ]
More news stories like this | News stories tagged with: #hillary clinton #chelsea clinton #content creation #hollywood reporter #programmes aimed #steven spielberg


Watch the newest commercials on TV from Audible, Popeyes, Dunkin’ and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 28. Popeyes spokeswoman “Annie” (actress Deidrie Henry) crashes a picnic date that’s not going so... Continue reading at Advertising Age

[ Advertising Age | 2019-05-30 15:15:37 UTC ]
More news stories like this | News stories tagged with: #national tv #limited time


‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:01:33 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #tv industry


Amazon Kindle now supports Traditional Chinese books 現在有傳統的中文書籍支持

Amazon's e-ink Kindle-reader devices, Fire tablets, and the associated ebook service are wildly popular. Competitor devices, such as the Nook from Barnes and Noble, simply don't compare. Is it worrying that Amazon essentially has a stranglehold on the digital book market? I suppose, but look, no... Continue reading at Betanews

[ Betanews | 2019-05-24 17:33:08 UTC ]
More news stories like this | News stories tagged with: #fire tablets #ebook service #wildly popular #simply don


Change UK pays for Facebook ad blitz amid dismal EU poll ratings

Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian

[ The Guardian | 2019-05-23 05:00:40 UTC ]
More news stories like this | News stories tagged with: #online campaigning


Roku sets its sights on linear TV ad dollars

Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age

[ Advertising Age | 2019-05-22 13:00:00 UTC ]
More news stories like this | News stories tagged with: #similar results #convince advertisers #capture audiences


'Level the playing field': BA urges Treasury Select Committee to reform business rates

Booksellers Association m.d. Meryl Halls has urged the Treasury Select Committee to "level the playing field" and reform business rates.  Continue reading at The Bookseller

[ The Bookseller | 2019-05-21 22:14:38 UTC ]
More news stories like this | News stories tagged with: #playing field #booksellers association #meryl halls


Huawei devices disappear from Microsoft Store and Best Buy, but remain on Amazon, Newegg

Microsoft appears to have pulled Huawei's Matebook X Pro from its online shelves, and Best Buy, too, has followed suit. Huawei phones and devices are still available from Amazon and Newegg as of this posting, however.Neither the Huawei Matebook X Pro nor the Huawei Matebook 13 appear on... Continue reading at PC World

[ PC World | 2019-05-21 19:24:00 UTC ]
More news stories like this | News stories tagged with: #huawei phones #microsoft store #third-party apps


Preakness TV audience down about 10 percent year to year in Baltimore — and twice that nationally

The TV audience in Baltimore for Saturday’s Preakness race was down 10.65 percent compared with that in 2018. Those are household figures from Nielsen that measure the size of the audience during the actual running of the race. They are provided by WBAL-TV, the NBC affiliate that aired NBC’s... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-20 13:50:00 UTC ]
More news stories like this | News stories tagged with: #tv audience #preakness race #household figures #actual running #nbc affiliate #aired nbc


Preakness TV audience down about 10 percent year to year in Baltimore — and twice that nationally

The TV audience in Baltimore for Saturday’s Preakness race was down 10.65 percent compared with that in 2018. Those are household figures from Nielsen that measure the size of the audience during the actual running of the race. They are provided by WBAL-TV, the NBC affiliate that aired NBC’s... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-20 13:50:00 UTC ]
More news stories like this | News stories tagged with: #tv audience #preakness race #household figures #actual running #nbc affiliate #aired nbc


Roper's debut optioned for TV series

Headline non-fiction editor Richard Roper’s debut Something to Live For (Orion) has been optioned for TV by Expectation. Continue reading at The Bookseller

[ The Bookseller | 2019-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv series


Gardening Datebook: Learn the traditional Japanese art form of kokedama

If you have a plant-related class, garden tour or other event you’d like us to mention, email me at [email protected] — with at least three weeks’ notice, please! — and we may include it later. Include a high-resolution horizontal photo, if possible, and tell us who to credit and what... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gardening datebook #plant-related class #garden tour #marantos@latimes


NewFronts or TV upfronts? Lines blur as digital publishers mature

The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age

[ Advertising Age | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #johnson johnson #ad formats #garett sloane


Conde Nast positions itself as the new primetime TV

It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a... Continue reading at Advertising Age

[ Advertising Age | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular series #third-party measurement #drucker mann #company plans


Pegg and Frost option Aaronovitch's Rivers of London for TV

Ben Aaronovitch’s bestselling Rivers of London series has been optioned for television by Simon Pegg and Nick Frost’s production company Stolen Picture. Continue reading at The Bookseller

[ The Bookseller | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon pegg #ben aaronovitch


University of Maryland Medical System CEO resigns amid controversy over Pugh book deal, no-bid contracts

Robert A. Chrencik resigned Friday as president and CEO of the University of Maryland Medical System, his long tenure at the hospital network ending amid the controversy surrounding accusations of self-dealing and no-bid contracting. “Today the Board of Directors and I received and accepted Mr.... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long tenure